--- title: "Wednesday Buzz: Cheerios’ Buzzy Cause-Marketing Strategy" id: "37323" type: "post" slug: "wednesday-buzz-cheerios-buzzy-cause-marketing-strategy" published_at: "2017-03-15T21:41:56+00:00" modified_at: "2026-11-09T16:21:01+00:00" url: "https://associationsnow.com/2017/03/15/wednesday-buzz-cheerios-buzzy-cause-marketing-strategy/" markdown_url: "https://associationsnow.com/2017/03/15/wednesday-buzz-cheerios-buzzy-cause-marketing-strategy.md" excerpt: "General Mills generates buzz on bees with a new campaign that associations should take pointers from. Also: In honor of American Associations Day, check out a fascinating infographic on the power of associations." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Business" - "Marketing" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" - "For-Profit CEO / President / Owner / Partner" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: Cheerios’ Buzzy Cause-Marketing Strategy General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, [reports Marketing Dive (opens in a new tab)](http://www.marketingdive.com/news/cheerios-mascot-is-notably-absent-from-latest-campaign/437939/) . Nonprofits should take note of the company’s three-pronged marketing strategy, which includes a social media component, a branding change, and an engaging way to get consumers directly involved. On social media, they’re employing a #BringBackTheBees hashtag to help spread their message. And for a visual punch, Cheerios is removing Buzz, its famous bee character, from Honey Nut Cheerios packaging. “Buzz is missing because there’s something serious going on with the world’s bees,” [says Cheerios’ site (opens in a new tab)](http://www.cheerios.com/bringbackthebees) . “Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz.” In a related move, Cheerios partnered with Veseys Seeds to give away 100 million wildflower seeds for consumers to create “a bee-friendly habitat in your yard.” Head over to *Marketing Dive* for [more insight into General Mills’ marketing strategy (opens in a new tab)](http://www.marketingdive.com/news/cheerios-mascot-is-notably-absent-from-latest-campaign/437939/) . ### Celebrate Associations > [Infographic] American Associations Day 2017 – [https://t.co/8nyjD4HTOj (opens in a new tab)](https://t.co/8nyjD4HTOj) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#pwra (opens in a new tab)](https://twitter.com/hashtag/pwra?src=hash&ref_src=twsrc%5Etfw) > [#AssociationsStrengthenAmerica (opens in a new tab)](https://twitter.com/hashtag/AssociationsStrengthenAmerica?src=hash&ref_src=twsrc%5Etfw) > [@Power_of_A (opens in a new tab)](https://twitter.com/Power_of_A?ref_src=twsrc%5Etfw) > [pic.twitter.com/XX5qG4cGWh (opens in a new tab)](https://t.co/XX5qG4cGWh) > > — MemberClicks (@MemberClicks) [March 15, 2017 (opens in a new tab)](https://twitter.com/MemberClicks/status/841999937554522113?ref_src=twsrc%5Etfw) **Today is American Associations Day!**The annual event, a hallmark of ASAE’s [Power of A campaign (opens in a new tab)](http://www.thepowerofa.org/) , brings association execs together to visit Capitol Hill with a message about the may ways that America’s 67,000 associations make our country smarter, stronger, and safer. To mark the day, MemberClicks [shared an infographic (opens in a new tab)](http://blog.memberclicks.com/american-associations-day-2017) highlighting key data points from the campaign. Did you know that about 63 million people volunteer through membership organizations? That adds up to around 7.7 billion hours of volunteer work in a year. For more on the impact associations make on the U.S. economy and society, check out ASAE’s [“Power of Associations” report (opens in a new tab)](http://www.thepowerofa.org/wp-content/uploads/2012/03/PowerofAssociations-2015.pdf) . ### Other Links of Note **Stop biting your tongue.** *Harvard Business Review* shares tips on raising difficult or [sensitive issues during virtual meetings (opens in a new tab)](https://hbr.org/2017/03/how-to-raise-sensitive-issues-during-a-virtual-meeting) . **Are you leading or just managing?** *Forbes* describes the [different leadership styles (opens in a new tab)](https://www.forbes.com/sites/brentgleeson/2017/03/12/the-fundamental-differences-between-leadership-and-management/#f245f0c53ecb) . **What makes members join your association?** Spark Consulting offers guidance on refining your [Member Value Proposition (opens in a new tab)](http://getmespark.com/membership-101-mvp/) . [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [ArticleWhat AI Means for Your Marketing Team (and Your Next Hire) October 28, 2026](https://associationsnow.com/2026/10/28/what-ai-means-for-your-marketing-team-and-your-next-hire/) - [ArticleTurn Your Members Into the Media’s Go-To Experts: A Guide for AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/turn-your-members-into-the-medias-go-to-experts-a-guide-for-associations/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F03%2F15%2Fwednesday-buzz-cheerios-buzzy-cause-marketing-strategy%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !