--- title: "Friday Buzz: Celebrating American Associations" id: "37362" type: "post" slug: "friday-buzz-celebrating-american-associations" published_at: "2017-03-17T22:18:03+00:00" modified_at: "2026-11-09T16:20:53+00:00" url: "https://associationsnow.com/2017/03/17/friday-buzz-celebrating-american-associations/" markdown_url: "https://associationsnow.com/2017/03/17/friday-buzz-celebrating-american-associations.md" excerpt: "American Associations Day participants headed to Capitol Hill for a day of advocacy. Also: Perfect your event email timing and frequency." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "conferences" - "event planning" - "Leadership" - "Meetings" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Celebrating American Associations Wednesday was a day to celebrate associations. Undaunted by Tuesday’s late-winter Nor’easter, nearly 200 association professionals took to Capitol Hill to meet with lawmakers and their staff members to advocate on behalf of associations in ASAE’s annual fly-in. “The fly-in participants, representing associations from more than 30 states, were asked to discuss a couple of key issues: tax reform and its potential impact on associations, and the value of association meetings and conferences,” [ASAE said in a statement (opens in a new tab)](http://www.thepowerofa.org/2017/03/association-advocates-visit-capitol-hill/) . Participants educated members of Congress about the effect that associations have on the economy, workforce development, workplace safety, and numerous other topics. ASAE used a tool called [Thunderclap (opens in a new tab)](https://www.thunderclap.it/projects/52433-associationsstrengthenamerica?locale=en) to help amplify its message on social media, and participants shared highlights on Twitter with the hashtag [#AssociationsStrengthenAmerica (opens in a new tab)](https://twitter.com/hashtag/AssociationsStrengthenAmerica?src=hash) . Check out scenes from the day of grassroots activism in a video by ITN Productions: ### Email Timing Is Everything [https://twitter.com/KrisFinger/status/842723599802908672 (opens in a new tab)](https://twitter.com/KrisFinger/status/842723599802908672) **Email is one of the most effective ways** to reach your members about upcoming meetings and events. But while planning a campaign, you may wonder: When should I send those emails, and how many should I send? [Eventbrite provides guidance (opens in a new tab)](https://www.eventbrite.com/blog/the-best-time-and-frequency-to-send-your-event-emails-ds00/) from its new Event Email Benchmarking Report. On average, event professionals in the U.S. send 1.66 emails per week. Eventbrite recommends sending them on the same day and at the same time each week. The study notes that Wednesday is the most popular day of the week to send event emails in the U.S. ### Other Links of Note **Be more like sloths.** *CNN Money*shares a few ways to keep calm during business travel by [behaving more like our slow-moving, furry friends (opens in a new tab)](http://money.cnn.com/2017/03/10/luxury/sloth-portland-oregon-business-travel/) . **Embrace technology.** LeVar Burton spoke with *EdTech* about ways to [use digital devices for storytelling (opens in a new tab)](http://www.edtechmagazine.com/k12/article/2017/01/levar-burton-digital-devices-can-embrace-storytelling) . **Does your nonprofit have a Facebook presence?** Even if it does, it might be good to [check out this Wild Apricot guide (opens in a new tab)](https://www.wildapricot.com/blogs/newsblog/2017/03/15/create-nonprofit-facebook-page-and-followers) for a refresher. (Video screenshot) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#conferences](https://associationsnow.com/tag/conferences/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Meetings](https://associationsnow.com/tag/meetings/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoLakisha Woods, CAE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/lakisha-woods-cae-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoKevin Hesser Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/kevin-hesser-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F03%2F17%2Ffriday-buzz-celebrating-american-associations%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !