--- title: "Tuesday Buzz: Capturing the Attention of Potential Donors" id: "37385" type: "post" slug: "tuesday-buzz-capturing-the-attention-of-potential-donors" published_at: "2017-03-21T21:34:53+00:00" modified_at: "2026-03-16T18:54:50+00:00" url: "https://associationsnow.com/2017/03/21/tuesday-buzz-capturing-the-attention-of-potential-donors/" markdown_url: "https://associationsnow.com/2017/03/21/tuesday-buzz-capturing-the-attention-of-potential-donors.md" excerpt: "Discover different ways to reach on-the-go donors. Also: IBM calls thousands of remote workers back to the office." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Business" - "donors" - "Fundraising" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Capturing the Attention of Potential Donors Donations are a vital part of any nonprofit organization. But these days, people are busy and overwhelmed with a barrage of information, making it difficult to capture their attention with fundraising messages. *Engaging Volunteers*shares several ways [organizations can reach these moving targets (opens in a new tab)](http://blogs.volunteermatch.org/engagingvolunteers/2017/03/14/6-ways-to-grab-the-attention-of-donors-on-the-go/) to raise money. Since people are tethered to their smartphones, direct your fundraising efforts to that particular screen by employing text-message campaigns. Platforms like TextMagic and Mass Text can make running these campaigns fairly simple. And unlike other modes of communication, you’re almost assured your text messages will be read. High-quality blog posts can help spread your message as well. “Write articles, create infographics and videos, and tug on their heartstrings through rich, compelling content,” says writer Janice Kersh. *Engaging Volunteers* further recommends taking advantage of email newsletters, Facebook ads, and digital incentives to reach donors. ### Calling In Remote Workers > IBM, remote-work pioneer, is calling thousands of employees back to the office [https://t.co/uSQHCEBkL3 (opens in a new tab)](https://t.co/uSQHCEBkL3) > > — Quartz (@qz) [March 21, 2017 (opens in a new tab)](https://twitter.com/qz/status/844150348226945026?ref_src=twsrc%5Etfw) **For decades, many of IBM’s employees** have worked remotely. By 2009, nearly 40 percent were based at home. *Quartz* [takes a look at what happened (opens in a new tab)](https://qz.com/924167/ibm-remote-work-pioneer-is-calling-thousands-of-employees-back-to-the-office/) when the company recently called thousands of those employees back to the office. While some employees are upset, at a 2016 conference, IBM CIO Jeff Smith said the company needed to keep up the innovative pace of small tech companies by becoming more “agile,” which for him necessitates teams being in the same location. ### Other Links of Note **Infographic of the day:** *SocialFish* shares [the powerful impact online reviews (opens in a new tab)](http://www.socialfish.org/2017/03/cool-infographic-friday-how-online-reviews-can-either-make-or-break-your-business/) can have on your organization. **Appeal to your audience.** Find out how to [create a visual social media calendar (opens in a new tab)](http://contentmarketinginstitute.com/2017/03/visual-social-media-calendar/) from the folks at the Content Marketing Institute. **Always be learning.** [AssociationWork shares ways (opens in a new tab)](https://associationwork.org/want-to-impress-association-employers-stand-out-by-learning/) you can improve your association career through continuing education. **World Water Day is March 22.** [According to the World Water Council (opens in a new tab)](http://staging.hosted.ap.org/dynamic/stories/A/AF_AFRICA_WATER_WOES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2017-03-20-13-18-57) , 12 percent of the world population lacks clean drinking water, including 319 million people in sub-Saharan Africa, AP reports. (iStock/Thinkstock) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Business](https://associationsnow.com/tag/business/) [#donors](https://associationsnow.com/tag/donors/) [#Fundraising](https://associationsnow.com/tag/fundraising/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoWhy We Donate to ASAE Research FoundationNovember 30, 2023](https://associationsnow.com/2023/11/30/why-we-donate-to-asae-research-foundation/) - [VideoWhy Give to the ASAE Research FoundationDecember 2, 2019](https://associationsnow.com/2019/12/02/why-give-to-the-asae-research-foundation/) - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F03%2F21%2Ftuesday-buzz-capturing-the-attention-of-potential-donors%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !