Wednesday Buzz: Don’t Abandon What Works

The latest communications platform may not be worth your time—stick to tried-and-true tactics to reach your members. Also: Three actions that all confident event professionals take.

As new ways to communicate with members emerge, it’s not surprising that a savvy communications professional would want to try out a fresh, cool platform or tool.

But at its worst, testing out the latest communications channel could turn into a big waste of time and money and may leave your members confused, says Leeann Berner, MemberSuite’s vice president of marketing, in a post for CommPRO.

“Glitz is only good when it is effective. So, when possible, stick to traditional tactics like phone outreach and email campaigns to save resources and generate the desired result of improved member engagement,” writes Berner.

Berner recommends keeping with what has worked in the past, including employing membership surveys, creating robust online communities, and running engaging meetings.

“The simple truth is communications for associations may be less about what’s new and shiny and more about what’s strategic and effective,” says Berner.

Advice for Self-Assurance

It’s easy to feel overwhelmed when planning your group’s big meetings. Event professional Heath Gardiner shares a few ways to feel more confident in your duties.

Event pros need to know everything about upcoming meetings. Stay on top of it all by asking the right questions, which Gardiner provides.

He also points out that you may get to the place where you think you have every aspect of an upcoming meeting organized and under your control, but the rock star event pro knows that the worst can always happen.

“A confident event manager, therefore, will always have a backup plan,” writes Gardiner.

Many organizations are experiencing hiccups with email delivery and performance. Kivi’s Nonprofit Communications Blog shares a few ways to re-engage inactive email supporters.

LinkedIn launches a new feature. The social network for professionals updates its timeline with Trending Storylines, according to TechCrunch.

Evaluating new tools. Buffer shares a thorough guide on how to pick the right social media marketing tools.


Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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