Tuesday Buzz: Capturing the Attention of Potential Donors

Discover different ways to reach on-the-go donors. Also: IBM calls thousands of remote workers back to the office.

Donations are a vital part of any nonprofit organization. But these days, people are busy and overwhelmed with a barrage of information, making it difficult to capture their attention with fundraising messages.

Engaging Volunteers shares several ways organizations can reach these moving targets to raise money.

Since people are tethered to their smartphones, direct your fundraising efforts to that particular screen by employing text-message campaigns. Platforms like TextMagic and Mass Text can make running these campaigns fairly simple. And unlike other modes of communication, you’re almost assured your text messages will be read.

High-quality blog posts can help spread your message as well.

“Write articles, create infographics and videos, and tug on their heartstrings through rich, compelling content,” says writer Janice Kersh.

Engaging Volunteers further recommends taking advantage of email newsletters, Facebook ads, and digital incentives to reach donors.

Calling In Remote Workers

For decades, many of IBM’s employees have worked remotely. By 2009, nearly 40 percent were based at home.

Quartz takes a look at what happened when the company recently called thousands of those employees back to the office.

While some employees are upset, at a 2016 conference, IBM CIO Jeff Smith said the company needed to keep up the innovative pace of small tech companies by becoming more “agile,” which for him necessitates teams being in the same location.

Infographic of the day: SocialFish shares the powerful impact online reviews can have on your organization.

Appeal to your audience. Find out how to create a visual social media calendar from the folks at the Content Marketing Institute.

Always be learning. AssociationWork shares ways you can improve your association career through continuing education.

World Water Day is March 22. According to the World Water Council, 12 percent of the world population lacks clean drinking water, including 319 million people in sub-Saharan Africa, AP reports.


Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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