---
title: "Data Nugget: Secure Browsing For Members"
id: "37554"
type: "post"
slug: "data-nugget-secure-browsing-for-members"
published_at: "2017-04-01T07:50:32+00:00"
modified_at: "2017-04-01T07:50:32+00:00"
url: "https://associationsnow.com/2017/04/01/data-nugget-secure-browsing-for-members/"
markdown_url: "https://associationsnow.com/2017/04/01/data-nugget-secure-browsing-for-members.md"
excerpt: "Why you should look into offering secure browsing options for your association's membership."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "digital security"
  - "Member Engagement"
  - "Membership"
  - "website security"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: Secure Browsing For Members

Associations can take simple steps to protect a member’s digital security, but in a recent benchmarking study from Pedalo, a British design and marketing firm, half of sites tested—five out of 10—were not using the technology.

Secure browsing, otherwise known as “https,” is a widely adopted measure that protects an individual’s information and security online. Forgoing secure browsing puts members at risk and can erode their confidence in their association.

The study scored association websites according to a list of criteria related to user experience and membership engagement. Here’s how the sites averaged:

**Content Layout:** 64 out of 100 points

**Clarity of Message:** 53 out of 100 points

**Trust and Security:** 52 out of 100 points

**Help:** 46 out of 100 points

**Mobile:** Friendly 41 out of 100 points

*Source: A Report on the Current State of User Experience on Membership Websites, Pedalo, 2016*

(TypographyImages/Pixabay)

[Tim Ebner](https://associationsnow.com/author/tim-ebner/)

Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.

[More articles by this author](https://associationsnow.com/author/tim-ebner/)

Tags: [#digital security](https://associationsnow.com/tag/digital-security/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#website security](https://associationsnow.com/tag/website-security/)

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