---
title: "Data Nugget: Wild for Wearables"
id: "37566"
type: "post"
slug: "data-nugget-wild-for-wearables"
published_at: "2017-04-01T08:40:13+00:00"
modified_at: "2026-03-16T19:02:15+00:00"
url: "https://associationsnow.com/2017/04/01/data-nugget-wild-for-wearables/"
markdown_url: "https://associationsnow.com/2017/04/01/data-nugget-wild-for-wearables.md"
excerpt: "How the wearables market is growing—and whether your association can take advantage of it."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "mobile devices"
  - "Technology"
  - "wearables"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: Wild for Wearables

Three-out-of-four Americans own or have access to a smartphone, and the pace of growth in the devices’ market penetration is slowing, according to a recent study by Deloitte. But consumers are increasingly sporting mobile devices on their wrists—and this trend means wearables may represent the next wave of digital adoption. Which begs the question: How can associations take advantage of this emerging opportunity to reach their members wherever they are?

### Which devices do you own or have ready access to?

#### Smartphone

**2016** 77 percent

**2015** 70 percent

**2014** 58 percent

#### Tablet

**2016** 59 percent

**2015** 51 percent

**2014** 38 percent

#### Smart Watch

**2016** 12 percent

**2015** 4 percent

**2014** 2 percent

#### Fitness Band

**2016** 17 percent

**2015** 10 percent

**2014** 5 percent

(LDProd/Thinkstock)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Business](https://associationsnow.com/tag/business/)
 [#mobile devices](https://associationsnow.com/tag/mobile-devices/)
 [#Technology](https://associationsnow.com/tag/technology/)
 [#wearables](https://associationsnow.com/tag/wearables/)

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