--- title: "Thursday Buzz: VIP Experiences That Drive Revenue" id: "37850" type: "post" slug: "thursday-buzz-vip-experiences-that-drive-revenue" published_at: "2017-04-20T21:24:26+00:00" modified_at: "2017-04-20T21:24:26+00:00" url: "https://associationsnow.com/2017/04/20/thursday-buzz-vip-experiences-that-drive-revenue/" markdown_url: "https://associationsnow.com/2017/04/20/thursday-buzz-vip-experiences-that-drive-revenue.md" excerpt: "People are happy to pay a little more for VIP experiences. Here’s how special advantages could benefit both your attendees and your association. Also: How to think about the changing nature of knowledge in the digital age." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "conferences" - "Live Events" - "Meetings" - "Membership" - "VIP" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: VIP Experiences That Drive Revenue Plenty of meeting attendees are looking for a premiere experience. By providing a few extra perks, you can deliver a special conference experience to those members and boost your own revenue at the same time. The MemberClicks blog shares several creative [benefits that people may be willing to pay a little more for at your next meeting (opens in a new tab)](http://blog.memberclicks.com/11-ways-to-provide-your-members-with-a-vip-conference-experience) . If people are buzzing about your keynote speakers, give VIP attendees the ability to reserve seats in advance or provide them with access to a private Q&A session. You could also host an exclusive VIP reception at a fun location with industry leaders. Is your event at an interesting location like a museum? Set up your VIPs with a private behind-the-scenes tour. And just as everyone would prefer to spend their airport time in first-class lounges, give your special guests their own private spaces featuring phone chargers, snacks, and even massages. ### Knowledge Is Power > How [#associations (opens in a new tab)](https://twitter.com/hashtag/associations?src=hash&ref_src=twsrc%5Etfw) > view [#education (opens in a new tab)](https://twitter.com/hashtag/education?src=hash&ref_src=twsrc%5Etfw) > and [#knowledge (opens in a new tab)](https://twitter.com/hashtag/knowledge?src=hash&ref_src=twsrc%5Etfw) > matters: Time to Face Our Scary Beasts [https://t.co/QlrXz8oGDj (opens in a new tab)](https://t.co/QlrXz8oGDj) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#futureoflearning (opens in a new tab)](https://twitter.com/hashtag/futureoflearning?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/tx9zH0EAE6 (opens in a new tab)](https://t.co/tx9zH0EAE6) > > — CTI Meeting Technology (@tech_cti) [April 20, 2017 (opens in a new tab)](https://twitter.com/tech_cti/status/855032836809732096?ref_src=twsrc%5Etfw) **It’s no secret that technology** has profoundly changed the nature of the association space. Associations were once the keepers of specialized knowledge, but technology has made that information more accessible to all. “This is a scary beast for many of us, whose business models depend on our ability to provide superior intellectual resources for our members,” [says Martin Sirk, a writer for MeetingsNet (opens in a new tab)](http://www.meetingsnet.com/association-conventions-and-expos/it-s-time-face-our-scary-beasts) *.* Sirk goes on to say that associations must also take into account the massive amount of tacit knowledge that they hold. “But to develop a strategy that can exploit this resource to the fullest, associations need to become far more expert in the fields of trust-culture development and networking theory, especially if we want to turn our meetings into tacit knowledge powerhouses,” writes Sirk. ### Other Links of Note **What happened at F8?** Buffer shares the major [Facebook announcements all marketing pros need to know (opens in a new tab)](https://blog.bufferapp.com/facebook-f8-conference-2017-recap) . **New event ideas.** Endless Events reveals the latest [technology shaking up meetings and conferences (opens in a new tab)](http://helloendless.com/event-tech-digital-assistants-li-fi/) . **Leadership practices.** *Entrepreneur*shares the [12 daily habits that good leaders do every day (opens in a new tab)](https://www.entrepreneur.com/article/292888) . (iStock/Thinkstock) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#conferences](https://associationsnow.com/tag/conferences/) [#Live Events](https://associationsnow.com/tag/live-events/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Membership](https://associationsnow.com/tag/membership/) [#VIP](https://associationsnow.com/tag/vip/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoLakisha Woods, CAE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/lakisha-woods-cae-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoKevin Hesser Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/kevin-hesser-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F04%2F20%2Fthursday-buzz-vip-experiences-that-drive-revenue%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !