---
title: "Data: Wild for Wearables"
id: "10960"
type: "post"
slug: "data-wild-for-wearables"
published_at: "2017-05-01T04:00:00+00:00"
modified_at: "2026-03-15T02:49:24+00:00"
url: "https://associationsnow.com/2017/05/01/data-wild-for-wearables/"
markdown_url: "https://associationsnow.com/2017/05/01/data-wild-for-wearables.md"
excerpt: "Three-out-of-four Americans own or have access to a smartphone, and the pace of growth in the devices’ market penetration is slowing, according to a recent study by Deloitte. But consumers are increasingly sporting mobile devices on their wrists—and this trend..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "ASAEcenter"
  - "Communications"
  - "IT Strategy & Management"
  - "mobile devices"
  - "Technology"
  - "wearables"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data: Wild for Wearables

Three-out-of-four Americans own or have access to a smartphone, and the pace of growth in the devices’ market penetration is slowing, according to a recent study by Deloitte. But consumers are increasingly sporting mobile devices on their wrists—and this trend means wearables may represent the next wave of digital adoption. Which begs the question: How can associations take advantage of this emerging opportunity to reach their members wherever they are?

Which devices do you own or have ready access to?

**Smartphone**

2016

77%

2015

70%

2014

58%

**Tablet**

2016

59%

2015

51%

2014

38%

**Smart Watch**

2016

12%

2015

4%

2014

2%

**Fitness Band**

2016

17%

2015

10%

2014

5%

Tags: [#Communications](https://associationsnow.com/tag/communications/)
 [#IT Strategy & Management](https://associationsnow.com/tag/it-strategy-management/)
 [#mobile devices](https://associationsnow.com/tag/mobile-devices/)
 [#Technology](https://associationsnow.com/tag/technology/)
 [#wearables](https://associationsnow.com/tag/wearables/)

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