--- title: "The Next Step in the NBA’s Global Growth? A Training Center in Senegal" id: "38036" type: "post" slug: "the-next-step-in-the-nbas-global-growth-a-training-center-in-senegal" published_at: "2017-05-05T21:10:40+00:00" modified_at: "2026-11-09T16:19:47+00:00" url: "https://associationsnow.com/2017/05/05/the-next-step-in-the-nbas-global-growth-a-training-center-in-senegal/" markdown_url: "https://associationsnow.com/2017/05/05/the-next-step-in-the-nbas-global-growth-a-training-center-in-senegal.md" excerpt: "The National Basketball Association is launching its first training facility on the African continent later this month. It’s part of a broader plan by the league to discover talent and help expand its reach globally." taxonomy_category: - "Learning" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Business" - "global sports" - "player development" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » The Next Step in the NBA’s Global Growth? A Training Center in Senegal The National Basketball Association is slowly working to go global, and a big part of that involves the league working to train the next generation of stars. With that in mind, the NBA announced Thursday that it would open its first training academy in Africa, in the West African nation of Senegal. The league has been working on launching similar centers around the globe, which provide venues for preparing potential talent for the league and help promote basketball outside of the United States. The Senegal location is the league’s sixth—[Reuters reports (opens in a new tab)](https://www.nytimes.com/reuters/2017/05/04/sports/basketball/04reuters-basketball-nba-africa.html) that three locations opened in China last year, and centers in India and Australia are also in the works. > Highlights from the NBA Academy Africa Elite Skills Development Camp in Thies, Senegal with special guest [@GorguiDieng (opens in a new tab)](https://twitter.com/GorguiDieng?ref_src=twsrc%5Etfw) > [#NBAAcademyAfrica (opens in a new tab)](https://twitter.com/hashtag/NBAAcademyAfrica?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/GU2uzMnNJy (opens in a new tab)](https://t.co/GU2uzMnNJy) > > — NBA Africa (@NBA_Africa) [May 3, 2017 (opens in a new tab)](https://twitter.com/NBA_Africa/status/859739782674612224?ref_src=twsrc%5Etfw) NBA-trained coaches working at the centers [use a 360-degree approach to player development (opens in a new tab)](http://global.nba.com/news/nba-announces-plan-to-launch-elite-basketball-training-center-in-india/) . The centers focus on two groups of youth—those under 16 and those under 18. In comments to the Associated Press, Brooks Meek, the NBA’s vice president of international basketball operations, said the centers are the NBA’s largest investment in developing basketball at a global level. “We are moving full force ahead and are really excited by the progress we’ve made,” [Meek told the AP (opens in a new tab)](http://www.nba.com/article/2016/12/21/nba-academy-africa) . In Africa, the center could raise basketball’s profile among young athletes. Many African youth are exposed primarily to soccer, and even the league’s biggest-name African stars, like Nigerian Hakeem Olajuwon, didn’t learn to play the game until their late teens. “The goal of the NBA Academy Africa is to create a more direct path for young people who have talent so that their future is not determined by chance,” Amadou Gallo Fall, the NBA’s vice president and managing director for Africa, told Reuters. (via the NBA Africa Twitter page) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Business](https://associationsnow.com/tag/business/) [#global sports](https://associationsnow.com/tag/global-sports/) [#player development](https://associationsnow.com/tag/player-development/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/) - [PodcastWhy Associations Must Rethink Learning and Community TogetherMarch 26, 2026](https://associationsnow.com/2026/03/26/why-associations-must-rethink-learning-and-community-together/) - [PodcastWhy AI Certification Matters for Association LeadersFebruary 26, 2026](https://associationsnow.com/2026/02/26/why-ai-certification-matters-for-association-leaders/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F05%2F05%2Fthe-next-step-in-the-nbas-global-growth-a-training-center-in-senegal%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !