--- title: "Tuesday Buzz: Learn From Hollywood Hack Attacks" id: "38069" type: "post" slug: "tuesday-buzz-learn-from-hollywood-hack-attacks" published_at: "2017-05-09T19:57:35+00:00" modified_at: "2026-11-09T16:19:37+00:00" url: "https://associationsnow.com/2017/05/09/tuesday-buzz-learn-from-hollywood-hack-attacks/" markdown_url: "https://associationsnow.com/2017/05/09/tuesday-buzz-learn-from-hollywood-hack-attacks.md" excerpt: "Why a slew of recent Hollywood cyberattacks should have associations looking closer at their vendors. Also: A fundamental way to increase member engagement." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AI" - "AssociationsNow" - "cybersecurity" - "Technology" - "vendor security" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Learn From Hollywood Hack Attacks Sneaky hackers pulled off several high-profile Hollywood cybercrimes recently, and associations should pay close attention to how they did it. Last month, a hacker (or a group of hackers) obtained unreleased episodes of Netflix’s *Orange Is the New Black*. They held them for ransom, then leaked episodes online when Netflix wouldn’t pay up. The hacker is threatening to do the same with other entertainment properties from different studios. Another cybercriminal obtained audio files created by Lady Gaga that were used in the mixing process. How did they do it? By targeting vendors, “soft targets … that do not have the same resources, security technology, or sense of paranoia” as their corporate clients, [reports The New York Times (opens in a new tab)](https://www.nytimes.com/2017/05/07/technology/hackers-exploit-celebrities-vendor-chains.html) . Your association’s cybersecurity protocols may be tight enough to thwart most hackers, but are you confident in the security of the vendors that have access to your most valuable data? “The security weaknesses of vendors are increasingly the weaknesses of their clients, no matter how fortified their own networks,” writes Nicole Perlroth. “The vast majority of breaches—80 percent by some estimates—stem from a supplier or vendor, according to RiskVision, a risk intelligence company,” she adds. “At Target, hackers stole tens of millions of credit card details by penetrating a tiny Pittsburgh refrigeration company that had been given access to the retail chain’s network.” ### Take Direction From Members [https://twitter.com/SmoothThePath/status/861913937230671872 (opens in a new tab)](https://twitter.com/SmoothThePath/status/861913937230671872) **Suffering from low member engagement?**Amanda Kaiser of Smooth the Path says you can [increase it sharply (opens in a new tab)](http://www.smooththepath.net/2017/05/08/exponentially-improve-member-engagement-association/) by doing one simple thing: develop a better understanding of your members. “When we truly understand members, we are forced to act in ways that prompt members to join, drive them to engage, and push them to unhesitatingly renew,” she writes. A deeper understanding of your members strengthens your empathy for them and will guide every step you take, from organizational strategy to website design. ### Other Links of Note **Keep your goals front and center.** Meeting designer and facilitator Adrian Segar has tips to help [board members internalize your association’s strategic goals (opens in a new tab)](http://www.conferencesthatwork.com/index.php/associations-2/2017/05/how-to-become-one-with-your-associations-strategic-goals/) . **Are you listening?** *Ragan’s PR Daily* highlights the [benefits of social media monitoring (opens in a new tab)](https://www.prdaily.com/Main/Articles/22644.aspx) . **Your meetings may be too predictable.** The Velvet Chainsaw Consulting blog shares [five ways to shake up your next conference (opens in a new tab)](http://velvetchainsaw.com/2017/05/03/conference-big-idea/) . The Netflix show “Orange is the New Black,” the recent target of a cyberattack. (Netflix) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#cybersecurity](https://associationsnow.com/tag/cybersecurity/) [#Technology](https://associationsnow.com/tag/technology/) [#vendor security](https://associationsnow.com/tag/vendor-security/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastSecuring Identity: What Associations Need to Know About Verifiable CredentialsJune 25, 2025](https://associationsnow.com/2025/06/25/securing-identity-what-associations-need-to-know-about-verifiable-credentials/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F05%2F09%2Ftuesday-buzz-learn-from-hollywood-hack-attacks%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !