--- title: "Tuesday Buzz: Use Your Website to Boost Member Engagement" id: "38151" type: "post" slug: "tuesday-buzz-use-your-website-to-boost-member-engagement" published_at: "2017-05-16T20:52:26+00:00" modified_at: "2017-05-16T20:52:26+00:00" url: "https://associationsnow.com/2017/05/16/tuesday-buzz-use-your-website-to-boost-member-engagement/" markdown_url: "https://associationsnow.com/2017/05/16/tuesday-buzz-use-your-website-to-boost-member-engagement.md" excerpt: "Don’t overlook your website as a valuable tool for increasing your overall member engagement. Also: Why rewarding top contributors in your communities could backfire." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "community data" - "Member Engagement" - "Membership" - "websites" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Use Your Website to Boost Member Engagement Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention. One of the best ways to increase member engagement is through your website. A blog post from digital agency Pedalo shares a few ways to [use your website to keep members invested and involved (opens in a new tab)](http://www.pedalo.co.uk/increase-member-engagement/) . First, make sure that your website is telling your organization’s story in a powerful and evocative way. “Engagement begins with emotion, and your story should evoke the right emotion within your membership base,” says the post. “It should be easy for them to identify with the narrative and feel a part of it.” This story should be delivered right on your homepage. A solid content strategy is another great way to increase member engagement. One reason your members joined your group in the first place is to receive expert content they can’t get elsewhere. Create content in different formats—including webinars, podcasts, infographics, videos, and more—and be sure it is easily accessible on your site, including through search and content-distribution channels like emails and social media. The post also recommends building an online community, using your site as an onboarding tool for new members, and encouraging interaction between staff and members. ### Reward Blowback > The Psychology Behind Superiority[https://t.co/f0lL1za54F (opens in a new tab)](https://t.co/f0lL1za54F) > [#cmgr (opens in a new tab)](https://twitter.com/hashtag/cmgr?src=hash&ref_src=twsrc%5Etfw) > [#esn (opens in a new tab)](https://twitter.com/hashtag/esn?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Richard Millington (@RichMillington) [May 16, 2017 (opens in a new tab)](https://twitter.com/RichMillington/status/864450359946731521?ref_src=twsrc%5Etfw) **You may think that rewarding top contributors** in your online communities is a good way to incentivize more members to participate, but that may not be the case. [According to a post from Feverbee (opens in a new tab)](https://www.feverbee.com/superiority/) , rewarding highly active members could actually decrease your community’s overall engagement. “Top contributors believe their own praise and act condescendingly toward other members. They verbally shut down discussions they disagree with and assume their arguments are beyond reproach of *regular members*,” the post explains. In turn, other members may become less inclined to participate. ### Other Links of Note **Inspire your volunteers with a new style.** *Engaging Volunteers* reveals [how to be an effective leader rather than just a manager (opens in a new tab)](http://blogs.volunteermatch.org/engagingvolunteers/2017/05/10/from-manager-to-leader-how-to-transform-the-way-you-coordinate-volunteers/) . **Thinking about bringing on a fundraising consultant?**SocialFish shares guidelines to follow to [make sure you hire the right person. (opens in a new tab)](http://www.socialfish.org/2017/05/nonprofit-consultant-guide/) **Instagram copies Snapchat again.** According to *Techcrunch*, [Instagram is adding new selfie filters (opens in a new tab)](https://techcrunch.com/2017/05/16/instagram-face-filters/) . (iStock/Thinkstock) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#community data](https://associationsnow.com/tag/community-data/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#Membership](https://associationsnow.com/tag/membership/) [#websites](https://associationsnow.com/tag/websites/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [Video2020 Gold Circle AwardsApril 10, 2020](https://associationsnow.com/2020/04/10/2020-gold-circle-awards-5/) - [VideoCommunity Voices: Pat BlakeSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-pat-blake/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F05%2F16%2Ftuesday-buzz-use-your-website-to-boost-member-engagement%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !