---
title: "New Alliance Adds Weight to Specialty Food Sector"
id: "38193"
type: "post"
slug: "new-alliance-adds-weight-to-specialty-food-sector"
published_at: "2017-05-19T18:43:11+00:00"
modified_at: "2026-03-16T19:27:58+00:00"
url: "https://associationsnow.com/2017/05/19/new-alliance-adds-weight-to-specialty-food-sector/"
markdown_url: "https://associationsnow.com/2017/05/19/new-alliance-adds-weight-to-specialty-food-sector.md"
excerpt: "With the specialty food space growing at a faster pace than the broader food industry, a new partnership between the Specialty Food Association and the Food Marketing Institute could help both groups leverage that growth."
taxonomy_category:
  - "Business Development"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "food industry"
  - "partnerships"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Industry Professionals"
---

[Home](https://associationsnow.com/)
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 » New Alliance Adds Weight to Specialty Food Sector

The Specialty Food Association represents a major niche of the food industry. And a new alliance could help maximize the value of that niche in a big way.

This week, [SFA announced a strategic partnership with the Food Marketing Institute (opens in a new tab)](http://www.prnewswire.com/news-releases/strengthening-the-specialty-food-industry-specialty-food-association--food-marketing-institute-announce-alliance-300460654.html)
 (FMI) that is designed to bring together members of both groups to help boost business development and a broader understanding of the industry, which represented a robust $127 billion in sales last year.

The industry sector is growing at a faster pace than the food industry as a whole—it reported 15 percent growth in 2014, [according to The Gourmet Retailer (opens in a new tab)](http://www.gourmetretailer.com/top-story-profiles___trends-trade_groups_band_together_to_promote_specialty_food-13315.html)
, compared with 2.3 percent growth overall.

“Specialty foods outpace their non-specialty counterparts in nearly every category, presenting a unique opportunity for a wide variety of retailers and foodservice operators to increase sales,” [SFA President Phil Kafarakis said in a news release (opens in a new tab)](http://www.prnewswire.com/news-releases/strengthening-the-specialty-food-industry-specialty-food-association--food-marketing-institute-announce-alliance-300460654.html)
.

Kafarakis added that he believed the partnership would have “a positive impact throughout the industry.”

FMI President and CEO Leslie G. Sarasin agreed with Kafarakis’ comments.

“Consumer trends point to continued specialty and organic growth, so it’s imperative that the food retail industry meet this consumer need, while making the necessary investment to secure the food supply by building trusting relationships with specialty product trading partners,” Sarasin said.

The groups will formally launch their partnership at SFA’s [Summer Fancy Food Show (opens in a new tab)](https://www.specialtyfood.com/shows-events/summer-fancy-food-show/)
, taking place June 25-27 in New York City.

(iStock/Thinkstock)

[Ernie Smith](https://associationsnow.com/author/ernie-smith/)

Ernie Smith is a former senior editor for Associations Now.

[More articles by this author](https://associationsnow.com/author/ernie-smith/)

Tags: [#Business](https://associationsnow.com/tag/business/)
 [#food industry](https://associationsnow.com/tag/food-industry/)
 [#partnerships](https://associationsnow.com/tag/partnerships/)

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