---
title: "Executive Summary: Ross Brown"
id: "38399"
type: "post"
slug: "executive-summary-ross-brown"
published_at: "2017-06-01T10:40:07+00:00"
modified_at: "2026-03-16T19:36:24+00:00"
url: "https://associationsnow.com/2017/06/01/executive-summary-ross-brown/"
markdown_url: "https://associationsnow.com/2017/06/01/executive-summary-ross-brown.md"
excerpt: "Ross Brown, the marketing & membership director of the Association Of State Dam Safety Officials in Lexington, Kentucky, is an advocate for treating an association like a business."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Communications"
  - "Established CEO"
  - "Leadership"
  - "Marketing"
  - "Web Strategy"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

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 » Executive Summary: Ross Brown

##### My Three Goals For 2017

1. Roll out our new website
2. Integrate our new marketing automation system and LMS
3. Launch our new Young Professionals Interest Group

#### My Media Mix

**Music:** Chris Stapleton, Robert Earl Keen, Jason Isbell, Unofficial Shane Smith with Michael Chandler, Zac Brown Band, Sturgill Simpson

**Magazines:** Inc., Fast Company, Associations Now, Sports Illustrated, ESPN

**TV:** Big Bang Theory, This Is Us, House of Cards, Bloodline, Narcos, 30 for 30, Modern Family

#### The Best Advice I Ever Got

Think of the association as your small business. And remember the term “nonprofit” is for tax purposes; it is not a business plan.

#### What I Do When I’m Not At Work

Spend quality time with my wife and daughter. Travel, get outside, and watch whatever sports are on.

#### My Favorite Blogs

Informz Blog, Hubspot, Fish Philosophy, MemberClicks Blog, All Pro Dad, Seth Godin

#### If I Weren’t Doing This, I’d …

… be coaching football and teaching.

#### On My Desk Right Now

FY18 draft budget, FY18 marketing plan, FY 2018-2022 strategic plan, edits for our Journal of Dam Safety and our upcoming regional conference program, multiple stress balls

(Jonathan Willis)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

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 [#Established CEO](https://associationsnow.com/tag/established-ceo/)
 [#Leadership](https://associationsnow.com/tag/leadership/)
 [#Marketing](https://associationsnow.com/tag/marketing/)
 [#Web Strategy](https://associationsnow.com/tag/web-strategy/)

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