--- title: "Reddit: The Largest Online Resource You’re Not Using" id: "38430" type: "post" slug: "reddit-the-largest-online-resource-youre-not-using" published_at: "2017-06-01T21:03:36+00:00" modified_at: "2026-03-16T19:37:37+00:00" url: "https://associationsnow.com/2017/06/01/reddit-the-largest-online-resource-youre-not-using/" markdown_url: "https://associationsnow.com/2017/06/01/reddit-the-largest-online-resource-youre-not-using.md" excerpt: "Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also: highlights from Mary Meeker’s Internet Trends report." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "market research" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Reddit: The Largest Online Resource You’re Not Using Reddit is a behemoth of a website with millions of daily users. According to Alexa, [it is the fourth-most-popular website (opens in a new tab)](http://www.alexa.com/siteinfo/reddit.com) in the United States. If you have a passing familiarity with the site, you might think it’s a time-waster made up of funny GIFs and dog memes, but with more than 50,000 distinct communities called subreddits, Reddit holds a treasure trove of information for your organization. Hootsuite provides a [handy how-to guide for using Reddit (opens in a new tab)](https://blog.hootsuite.com/reddit-market-research/) as a resource for market research. The key is to find the most relevant subreddits for your organization. For instance, marketers from a diabetes-related association will want to search for subreddits about diabetes, of which there could be dozens of communities. Once you’ve found the relevant subreddits, do some keyword research about your organization to get honest sentiments about your group. “It’s easy to forget that the public has much different experiences than we do inside the walls of a marketing department,” writes James Mulvey. “Reddit is amazing for revealing unfiltered opinions about brands, products, industries, and categories.” Hootsuite provides specific direction for how to analyze and monitor a variety of subreddits like you would any other social listening channel. ### Meeker Report > 7 internet trends from Mary Meeker’s 2017 report that marketers should know about: [https://t.co/sZdA5Hvu3p (opens in a new tab)](https://t.co/sZdA5Hvu3p) > [pic.twitter.com/77VpqLrQmP (opens in a new tab)](https://t.co/77VpqLrQmP) > > — ADWEEK (@Adweek) [June 1, 2017 (opens in a new tab)](https://twitter.com/Adweek/status/870270193959874560?ref_src=twsrc%5Etfw) **It’s that time of year again!** The annual *Internet Trends* report from Kleiner Perkins Caufield & Byers partner Mary Meeker is out. It’s chock-full of need-to-know information about online advertising, media, and more. *AdWeek* shares several [highlights from this year’s report (opens in a new tab)](http://www.adweek.com/digital/7-internet-trends-from-mary-meekers-2017-report-that-marketers-should-know-about/) , including the fact that internet ad spending eclipsed television spending for the first time in 2016. “Of the internet ad spending, Google and Facebook continued to take the lion’s share, accounting for 85 percent of all growth in the U.S.,” writes Marty Swant. While the growth of internet users is expected to stay flat, adults are spending more time with digital media, increasing to 5.6 hours per day in 2016. ### Other Links of Note **Have you considered applying for Google Ad Grant?** Wild Apricot reveals how [a grant could be useful for your organization (opens in a new tab)](https://www.wildapricot.com/blogs/newsblog/2017/06/01/nonprofit-google-ad-grant) . **Keeping track of business travel expenses is a real pain.** A new startup called [Pleo offers up a simple solution (opens in a new tab)](https://www.pleo.io/en/) . **Attract more people to your next event.** The Expo Logic blog shares five ways to [digitally promote your next meeting (opens in a new tab)](http://ww2.expologic.com/blog/5-ways-to-promote-your-event-to-create-sizzle-and-buzz) . (Scott Beale/Flickr) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#market research](https://associationsnow.com/tag/market-research/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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