---
title: "Wednesday Buzz: Optimize Your Online Community Strategy"
id: "38644"
type: "post"
slug: "wednesday-buzz-optimize-your-online-community-strategy"
published_at: "2017-06-21T22:15:42+00:00"
modified_at: "2017-06-21T22:15:42+00:00"
url: "https://associationsnow.com/2017/06/21/wednesday-buzz-optimize-your-online-community-strategy/"
markdown_url: "https://associationsnow.com/2017/06/21/wednesday-buzz-optimize-your-online-community-strategy.md"
excerpt: "How to create an online community strategy that delivers results."
taxonomy_category:
  - "Organizational Strategy"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Communication Strategy"
  - "goal-setting"
  - "Membership"
  - "online communities"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Director"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Wednesday Buzz: Optimize Your Online Community Strategy

Whether you’re creating an online community strategy from scratch or just refreshing what you have, you need to be crystal clear about what you’re trying to achieve with your community.

“New communities should start with a single, clear goal agreed by all relevant stakeholders,” says a recent FeverBee post about creating and optimizing your [online community strategy (opens in a new tab)](https://www.feverbee.com/onlinecommunitystrategy/)
.

> Your Brand’s Online Community Strategy – Broken Down Into Specific Steps[https://t.co/90L6yQZwDc (opens in a new tab)](https://t.co/90L6yQZwDc)
>  [#cmgr (opens in a new tab)](https://twitter.com/hashtag/cmgr?src=hash&ref_src=twsrc%5Etfw)
>  [#esn (opens in a new tab)](https://twitter.com/hashtag/esn?src=hash&ref_src=twsrc%5Etfw)
>  [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw)
> 
>  — Richard Millington (@RichMillington) [June 21, 2017 (opens in a new tab)](https://twitter.com/RichMillington/status/877529303562543104?ref_src=twsrc%5Etfw)

Once you have the goal, establish strategic objectives to meet it. “These should be really specific and logically help you achieve the goal.”

Then, make sure that you’re appealing to emotions to drive your desired behavior. “Every tactic you select later should be designed to amplify or reinforce the emotion that will move people to action,” says the post.

### Other Links of Note

**Are you paying enough attention to market research?** *Know Your Own Bone* explains why cultural [organizations need audience insights (opens in a new tab)](http://colleendilen.com/2017/06/21/audience-insights-organizations-overlook-the-most-important-clues/)
.

**Looking to raise money?** *Engaging Volunteers* reveals how volunteer managers [can help to fuel growth (opens in a new tab)](http://blogs.volunteermatch.org/engagingvolunteers/2017/06/20/need-to-raise-money-put-your-volunteer-manager-in-charge-shell-know-just-what-to-do/)
.

**Great leaders have myriad styles.** But *Inc.* says there are [five key traits that all good bosses share (opens in a new tab)](https://www.inc.com/the-muse/5-leadership-habits-all-best-bosses-have-in-common.html)
.

(Digital Vision/Thinkstock)

[Raegan Johnson](https://associationsnow.com/author/raegan-johnson/)

Raegan Johnson is a contributor to Associations Now.

[More articles by this author](https://associationsnow.com/author/raegan-johnson/)

Tags: [#Communication Strategy](https://associationsnow.com/tag/communication-strategy/)
 [#goal-setting](https://associationsnow.com/tag/goal-setting/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#online communities](https://associationsnow.com/tag/online-communities/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [VideoSuccess lesson: Start with the outcome in mindJanuary 3, 2017](https://associationsnow.com/2017/01/03/success-lesson-start-with-the-outcome-in-mind/)
- [VideoChallenge Legacy Mindsets at MMC+TechApril 17, 2026](https://associationsnow.com/2026/04/17/challenge-legacy-mindsets-at-mmctech/)
- [VideoSuccess lesson: Use planning to reach your goalsJanuary 3, 2017](https://associationsnow.com/2017/01/03/success-lesson-use-planning-to-reach-your-goals/)
- [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F06%2F21%2Fwednesday-buzz-optimize-your-online-community-strategy%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!