--- title: "Friday Buzz: Facebook Pushes for “Meaningful Communities”" id: "38676" type: "post" slug: "friday-buzz-facebook-pushes-for-meaningful-communities" published_at: "2017-06-23T22:28:15+00:00" modified_at: "2026-03-16T19:48:14+00:00" url: "https://associationsnow.com/2017/06/23/friday-buzz-facebook-pushes-for-meaningful-communities/" markdown_url: "https://associationsnow.com/2017/06/23/friday-buzz-facebook-pushes-for-meaningful-communities.md" excerpt: "Why associations should pay attention to Facebook’s new community-centered mission statement. Also: how to get past writer’s block." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "community data" - "Leadership" - "reengagement" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Facebook Pushes for “Meaningful Communities” Associations would be smart to take a close look at Facebook’s new mission statement, released this week at the Facebook Communities Summit: “Give people the power to build community and bring the world closer together.” “We want to help 1 billion people join meaningful communities,” Facebook CEO Mark Zuckerberg said at the event, [according to TechCrunch (opens in a new tab)](https://techcrunch.com/2017/06/22/bring-the-world-closer-together/) . “If we can do this, it will not only reverse the whole decline in community membership we’ve seen around the world … but it will also strengthen our social fabric and bring the world closer together.” Zuckerberg says the Facebook business strategy will be based on its new mission—that it’s not just a lofty statement, it’s a charter going forward. (Of course, we won’t know whether it succeeds until a few years from now.) Also at the summit, Facebook revealed new management tools for Facebook Group admins. As the new features roll out, associations may need to rethink whether creating a group makes sense for them. The company’s new direction arrives in the wake of the 2016 election “fake news” controversy and as the U.S. political conversation—on Facebook and elsewhere—has become increasingly heated and polarized. ### Writing Inspiration [https://twitter.com/360LiveMedia/status/878259612377636864 (opens in a new tab)](https://twitter.com/360LiveMedia/status/878259612377636864) **Writer’s block is frustrating,** but effective writing is essential in any association. Luckily, there are a few tricks to shake it off. Start by doing more research. “If you can’t figure out what to write, chances are you don’t have enough information,” writes Bill Zimmer in a [recent 360 Live Media post (opens in a new tab)](http://360livemedia.com/2017/06/21/proven-cures-for-writers-block/) . Interview an expert, learn more about your target audience, and dive deeper into the subject you wish you knew more about. Zimmer recommends “writing hot and editing cold,” switching up your writing medium, and stepping away from your keyboard to spend a little time outside. ### Other Links of Note **A changing world requires new leadership skills.** But a *Forbes* writer shares how to keep a few of [yesterday’s leadership values (opens in a new tab)](https://www.forbes.com/sites/forbescoachescouncil/2017/06/23/yesterdays-leadership-values-what-leaders-today-should-remember/#6d50c3441481) in mind. **Organic reach on Facebook and other social media platforms**can be hard to achieve. The CoSchedule blog shares [30 tactics to try (opens in a new tab)](https://coschedule.com/blog/social-media-engagement-tactics/) to amp up engagement. **The new Bloomberg headquarters in London**is going to be a “cafeteria-free zone.” Founder and CEO Michael Bloomberg wants to encourage employees to take a midday break outside the building, [reports the Evening Standard (opens in a new tab)](http://www.standard.co.uk/news/london/bloombergs-1-billion-hq-in-london-wont-have-canteen-to-encourage-employees-to-go-outside-a3569106.html) . (Reuters file photo) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#community data](https://associationsnow.com/tag/community-data/) [#Leadership](https://associationsnow.com/tag/leadership/) [#reengagement](https://associationsnow.com/tag/reengagement/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoCommunity Voices: Carmen ElliotSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-carmen-elliot/) - [VideoCommunity Voices: Lakisha WoodsSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-lakisha-woods/) - [VideoCommunity Voices: Pat BlakeSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-pat-blake/) - [VideoCommunity Voices: Sharon NewportSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-sharon-newport/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F06%2F23%2Ffriday-buzz-facebook-pushes-for-meaningful-communities%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !