---
title: "Membership Hack: Alliance of Arizona Nonprofits’ Two-for-New Deal"
id: "39054"
type: "post"
slug: "membership-hack-alliance-of-arizona-nonprofits-two-for-new-deal"
published_at: "2017-07-28T13:00:33+00:00"
modified_at: "2017-07-28T13:00:33+00:00"
url: "https://associationsnow.com/2017/07/28/membership-hack-alliance-of-arizona-nonprofits-two-for-new-deal/"
markdown_url: "https://associationsnow.com/2017/07/28/membership-hack-alliance-of-arizona-nonprofits-two-for-new-deal.md"
excerpt: "The Alliance of Arizona Nonprofits offers member prospects an incentive to join with two free webinars, which provide practical value."
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  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "job recruitment"
  - "Membership"
  - "Webinar"
taxonomy_content_format:
  - "Article"
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taxonomy_persona:
  - "Association Professionals"
---

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 » Membership Hack: Alliance of Arizona Nonprofits’ Two-for-New Deal

**How to hack it?** Jennifer Blair, membership director at the Alliance of Arizona Nonprofits, excites prospective members with a special “two-for-new membership” deal. This summer, she launched a membership recruitment campaign that offers new members access to two free webinars. “Summer can be a slow period for membership,” Blair says. “We took this campaign as a way to give people a reason to join.” Typically, Alliance members pay $29 to access the organization’s “Get More Grants” webinar series, which includes trainings on grant writing, research, and prospecting. Just a few weeks in, the Alliance is seeing a healthy uptick in membership acquisition.

**Why does it work?**Webinars provide practical value to both members and nonmembers and so were a natural choice for a membership offer. Similar tactics have worked in the past as well: Most recently, the Alliance discounted membership during a “March Madness” campaign.

**What’s the bonus?** Webinars are a significant source of nondues revenue for the Alliance, and the new-member savings of $58 comes at little cost to the organization. “It’s a win-win. We offer members something that they need, and it doesn’t eat into our revenue at all,” Blair says.

(iStock/Thinkstock)

[Tim Ebner](https://associationsnow.com/author/tim-ebner/)

Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.

[More articles by this author](https://associationsnow.com/author/tim-ebner/)

Tags: [#job recruitment](https://associationsnow.com/tag/job-recruitment/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Webinar](https://associationsnow.com/tag/webinar/)

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