The fight for net neutrality culminates on July 12 with a big “Day of Action.” If you’re online tomorrow, the campaign will be nearly impossible to miss as dozens of major internet companies—including Netflix and Google—will be participating by mobilizing their visitors to advocate for net neutrality.

What exactly are these companies fighting against? The Federal Communications Commission (FCC) under the Trump administration is attempting to roll back rules implemented in 2015, which prohibit internet service providers such as Spectrum or AT&T from blocking access to sites, slowing down the speed of certain sites, or even charging you more for increased speed or access to sites, reports NPR.

“The protest, supported by big web companies including Facebook, Amazon, and Snapchat, intends to draw attention to the issue just days before the open comment period on the proposed regulations ends,” USA Today writers Madeline Purdue and Rachel Sandler explain.

Participating websites and apps via banners or pop-ups will prompt users to send a comment about preserving net neutrality rules to the FCC and Congress. The Internet Association—a trade group that represents some of the largest internet companies, including Amazon, Etsy, Netflix, and Reddit—is participating in the effort by creating shareable gifs that prompt readers to reach out to the FCC.

Zero In

Take the mystery out of why your conference should be target-market obsessed https://t.co/B4ADHxPykN via @jeffhurt #assnchat #eventprofs

— Betsy Bair (@betsbair) July 11, 2017

Do you put a sharp focus on getting the right audience to your conferences?

The Velvet Chainsaw blog argues that your meeting’s relevance and success depends on attracting precisely targeted attendees. To determine who the right audience is for your group, the post says to consider five insights provided by Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage.

One way to get a better understanding of your meeting audience is by determining your conference attendee loyalty. Velvet Chainsaw recommends analyzing the most recent three years of attendance, and flagging those who have attended two or more years. “A healthy conference will have 50 percent or higher attendance loyalty while also having a stable or growing number of loyal participants,” writes Dave Lutz.

Other Links of Note

Twitter continues its fight against trolls and abuse. The platform introduced new tools that allow users to mute strangers and new accounts, reports TechCrunch.

A recent blog post from Care2 argues that email deliverability is the most important digital program success metric. Here’s how to improve your deliverability rate.

Even the social media pros make mistakes from time to time. Buffer shares 10 of the costly errors it has made in the past so you can learn from them.

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