--- title: "Monday Buzz: Developing Trust with Testimonials" id: "39347" type: "post" slug: "monday-buzz-developing-trust-with-testimonials" published_at: "2017-08-14T21:30:09+00:00" modified_at: "2026-11-09T16:16:51+00:00" url: "https://associationsnow.com/2017/08/14/monday-buzz-developing-trust-with-testimonials/" markdown_url: "https://associationsnow.com/2017/08/14/monday-buzz-developing-trust-with-testimonials.md" excerpt: "Make the most out of your member testimonials by asking these key questions. Also: Check out some of the interesting slides we’ve seen at ASAE’s Annual Meeting & Exposition so far." taxonomy_category: - "Membership" taxonomy_post_tag: - "Antitrust" - "AssociationsNow" - "Membership" - "test" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Developing Trust with Testimonials Membership testimonials are a tried-and-true way to garner the trust of potential new members. More than likely your association has used testimonials at some point, but are you sure they are as strong as they could be? The [MemberClicks blog shares (opens in a new tab)](http://blog.memberclicks.com/the-top-questions-to-ask-to-get-a-good-member-testimonial) a few questions to ask your current members in order to maximize the impact of testimonials. Start by asking about the background of your members—context is key here. “Psychologically, people become more comfortable when they understand how they relate to other people personally or professionally,” writes Krissy Conant. “By providing potential members a little bit of framework, you’re establishing a foundation to build the rest of your case on.” And be sure to ask members why they joined your organization, in order to get to the heart of their personal decision-making. “By highlighting this ideology in this question, you’re asking your potential member to reflect on the types of choices they want to make in their day-to-day life,” says Conant. This question may also generate answers that reveal to potential members how your organization is solving current pain points. ### The Slides of #ASAE17 > Key leadership traits for association CEOs [#ASAE17 (opens in a new tab)](https://twitter.com/hashtag/ASAE17?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/Hdkv4qumjf (opens in a new tab)](https://t.co/Hdkv4qumjf) > > — Brandon Robinson CAE (@BRobinsonCAE) [August 14, 2017 (opens in a new tab)](https://twitter.com/BRobinsonCAE/status/897087096837607424?ref_src=twsrc%5Etfw) > Advantages of culturally diverse boards [#ASAE17 (opens in a new tab)](https://twitter.com/hashtag/ASAE17?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/KEfUyfENAe (opens in a new tab)](https://t.co/KEfUyfENAe) > > — KsenijaPolla (@KsenijaPolla) [August 13, 2017 (opens in a new tab)](https://twitter.com/KsenijaPolla/status/896831010100400128?ref_src=twsrc%5Etfw) > Day 2 [#ASAE17 (opens in a new tab)](https://twitter.com/hashtag/ASAE17?src=hash&ref_src=twsrc%5Etfw) > – another great session here in [#Toronto (opens in a new tab)](https://twitter.com/hashtag/Toronto?src=hash&ref_src=twsrc%5Etfw) > ! [pic.twitter.com/eg9ux0UiKU (opens in a new tab)](https://t.co/eg9ux0UiKU) > > — HillStaffer (@HillStafferLLC) [August 14, 2017 (opens in a new tab)](https://twitter.com/HillStafferLLC/status/897085410437988356?ref_src=twsrc%5Etfw) **ASAE’s Annual Meeting & Exposition is happening** right now in Toronto! Check out a few of the most interesting slides that we spotted being shared on Twitter. If you couldn’t make it to Annual this year, follow along using the [#ASAE17 hashtag (opens in a new tab)](https://twitter.com/search?f=tweets&q=%23asae17&src=typd) . ### Other Links of Note **Speaking of #ASAE17 …** *Successful Meetings* shares a [few ways to break the ice (opens in a new tab)](http://www.successfulmeetings.com/Strategy/SM-How-To/How-to-Break-the-Ice-When-You-re-Networking/) when you’re at a networking event. **D&I shouldn’t be a political issue**. The recent Google memo controversy is being presented as a liberal versus conservative issue, but [DiversityInc says that shouldn’t be the case (opens in a new tab)](http://www.diversityinc.com/news/diversity-management-neither-conservative-nor-liberal/) . **Nonprofit advocacy work can take a lot out of you.** *SocialFish* shares a few ways to [maintain work-life balance (opens in a new tab)](http://www.socialfish.org/2017/08/7-steps-for-finding-worklife-balance-while-youre-trying-to-save-the-world/) . (iStock/Getty Images Premium) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Antitrust](https://associationsnow.com/tag/antitrust/) [#Membership](https://associationsnow.com/tag/membership/) [#test](https://associationsnow.com/tag/test/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [VideoACHQ Coaching TestimonialSeptember 1, 2021](https://associationsnow.com/2021/09/01/achq-coaching-testimonial/) - [VideoACHQ Coaching TestimonialSeptember 1, 2021](https://associationsnow.com/2021/09/01/achq-coaching-testimonial-2/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F08%2F14%2Fmonday-buzz-developing-trust-with-testimonials%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !