--- title: "Conference Circuit: Get the Information Out" id: "39478" type: "post" slug: "conference-circuit-get-the-information-out" published_at: "2017-08-24T23:06:20+00:00" modified_at: "2026-03-16T20:13:03+00:00" url: "https://associationsnow.com/2017/08/24/conference-circuit-get-the-information-out/" markdown_url: "https://associationsnow.com/2017/08/24/conference-circuit-get-the-information-out.md" excerpt: "The National Information Officers Association’s 2017 Training Conference takes place in Clearwater Beach, Florida, next week. The four-day event is sold out." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "B2B media" - "crisis communication" - "Meetings" - "Public Relations" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Conference Circuit: Get the Information Out Public information officers (PIOs) from around the country are headed to the Sunshine State in the coming days to learn from colleagues and subject matter experts, who will discuss incidents and review case studies involving some of the most high-profile events in the profession. **Organization:** National Information Officers Association **Conference:**2017 Training Conference **Venue:** Sheraton Sand Key **City:**Clearwater Beach, Florida Following Sunday’s full-day, interactive workshop and the president’s welcome reception that evening, [NIOA 2017 (opens in a new tab)](http://www.nioa.org/site/training-conference/) will kick off on Monday morning with its opening ceremonies featuring staff and other experts in the industry. Also on the agenda: **Lessons learned.** The deadliest mass shooting in U.S. history occurred last June when Omar Mateen opened fire inside the Pulse Nightclub in Orlando, Florida. Michelle Guido, a PIO from the Orlando Police Department, will discuss the event from her perspective, share lessons learned, and help attendees understand how to best lead during a crisis. **Game time.**On Monday, attendees will get the chance to play Cyber Jeopardy. Formatted like the television show, this game is tailored to the PIO audience to include current issues involving social media, mistakes to avoid, and suggested best practices for the profession. **Negative to positive.** While it’s sometimes said there’s no such thing as bad publicity, that doesn’t mean PIOs don’t have work to redirect the message after negative news coverage. One PIO will discuss the damage incurred from a negative news story and how he and his department worked to turn it around and provide greater understanding to the community. More details can be found on [Facebook (opens in a new tab)](https://www.facebook.com/nioa.usa) and [Twitter (opens in a new tab)](https://twitter.com/nioa) ([#NIOA2017 (opens in a new tab)](https://twitter.com/hashtag/nioa2017?f=tweets&vertical=default&src=hash) ). (deimagine/Getty Images Plus) [Samantha Whitehorne](https://associationsnow.com/author/samantha-whitehorne/) Samantha Whitehorne is a former editorial director of Associations Now in Washington, DC. [More articles by this author](https://associationsnow.com/author/samantha-whitehorne/) Tags: [#B2B media](https://associationsnow.com/tag/b2b-media/) [#crisis communication](https://associationsnow.com/tag/crisis-communication/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Public Relations](https://associationsnow.com/tag/public-relations/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F08%2F24%2Fconference-circuit-get-the-information-out%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !