--- title: "Thursday Buzz: Recruit the Right Microinfluencer" id: "39558" type: "post" slug: "thursday-buzz-recruit-the-right-microinfluencer" published_at: "2017-08-31T21:14:44+00:00" modified_at: "2026-11-09T16:16:17+00:00" url: "https://associationsnow.com/2017/08/31/thursday-buzz-recruit-the-right-microinfluencer/" markdown_url: "https://associationsnow.com/2017/08/31/thursday-buzz-recruit-the-right-microinfluencer.md" excerpt: "Influencer campaigns aren’t just for major brands. Even smaller associations can get big results from a microinfluencer campaign. Also: Take a look at the tools and processes of modern marketing." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "digital strategy" - "Marketing" - "Membership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: Recruit the Right Microinfluencer We’ve all seen how influencer marketing works for big brands, but associations that target a niche audience can also see success from running a microinfluencer campaign. You don’t need a celebrity to make an impact. In a new guide published on its blog, Buffer says the [key to a successful microinfluencer campaign (opens in a new tab)](https://blog.bufferapp.com/influencer-marketing-guide) is finding a passionate expert in your field to spread your message. How do you find the perfect person? Try performing a manual keyword search on social media platforms and see which accounts rise to the top. There’s also a good chance that the right influencer is already following you. Look through your followers and use a tool like SocialRank to gauge their social influence. You may also want to consider popular speakers at meetings and events in your field. After you’ve identified a few prospects, take a close look at their content and tone to make sure it aligns with your association. And consider the size of their social media audience and how engaged their followers are. If someone hasn’t posted in months, he or she won’t be a good fit for your campaign. Buffer has step-by-step guidance for reaching out to the influencer you identify, as well as tips for getting your campaign rolling. ### Modern Marketing [https://twitter.com/ewengel/status/903247052913684482 (opens in a new tab)](https://twitter.com/ewengel/status/903247052913684482) **Is your marketing running on all cylinders?** With a dizzying array of social media platforms, mobile tactics, content strategies, and traditional print channels, it’s easy for the different elements of your marketing work to become siloed and ineffective. McKinley Advisors shares a few ways you can make your [marketing more cohesive (opens in a new tab)](http://www.mckinley-advisors.com/new-marketing-reality/#.WahOQIqQy-w) . Modern marketing depends on strategy, creative, communications, and audit, “and each of these must be aligned with the others to create the truly cohesive, engaging experience that consumers (even those in the association space) crave,” writes Tracy Talbot. Talbot looks at tools that can help with marketing automation and analysis and suggests several marketing strategies your group should consider. ### Other Links of Note **Get your members activated.** Kivi’s Nonprofit Communications Blog shares a few ways to [inspire action in your members (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2017/08/30/three-steps-to-getting-your-followers-to-say-yes/) . **Cybersecurity alert**. A new spambot that can bypass spam filters is making its way around the web. The bot, called Onliner, steals banking information, [reports The Verge (opens in a new tab)](https://www.theverge.com/2017/8/31/16232144/onliner-largest-malware-spambot) . **Is your digital strategy working for your organization?***CMSWire* suggests some [shifts you may need to make (opens in a new tab)](http://www.cmswire.com/digital-experience/signs-your-digital-strategy-is-broken-and-how-to-fix-it/) . (JamesBrey/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#digital strategy](https://associationsnow.com/tag/digital-strategy/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F08%2F31%2Fthursday-buzz-recruit-the-right-microinfluencer%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !