Thursday Buzz: Personalization Isn’t Everything

Personalization may help your organization create a more targeted conference experience, but researchers say it’s not a silver bullet. Also: Bad email etiquette could be sending the wrong message to your coworkers.

“Personalization” is a buzzword in the association space. Many are eager to leverage personal data to make conferences more targeted to attendees.

But true personalization doesn’t just depend on the trove of data points that you have on attendees. “Personalization of a conference experience is a much deeper and complex ambition than making it configurable,” writes Jeff Hurt in a recent post for the Velvet Chainsaw blog.

Hurt makes a connection between personalized learning and providing a robust conference experience. To define personalized learning, Hurt points to a recent study from the RAND Corporation that analyzed schools that use personalized learning approaches.

According to RAND, “personalized learning at its basic level is designing learning experiences that meet a learner’s individual needs while incorporating their interests, preferences, social-emotional factors, goals, aspirations, and ongoing progress.”

Sounds like a great approach for conferences, right?

Hurt goes to on to point to other research that shows “promising signs” for personalized learning, but he cautions that it doesn’t work in all situations. “Learners must spend most of their time learning cognitive skills and concepts through individual and collaborative deep learning experiences, say the developers of the Summit Learning Project and effective personalization methods,” writes Hurt.

Email Etiquette

Through the years, workplace email style has become much more casual. But Inc. contributor Andrew Griffiths warns that it’s no excuse for being so fast and loose as to come across as unprofessional.

Griffiths recommends taking a few minutes to reread and reconsider your emails before you hit send. Ask yourself if your email is respectful and strikes the right tone. Also, make sure that you are explaining everything clearly. And double-check that you’ve attached your attachments.

“Producing carefully considered communication is yet another way to stand out from the crowd,” writes Griffiths.

Other Links of Note

Take a cue from The West Wing. Beth’s Blog shares a few tips for taking walking meetings.

What type of leader are you? Kivi’s Nonprofit Communications Blog shares the three types of nonprofit thought leaders.

Don’t give in to ransomware. BizTech Magazine shares a few best practices to follow to protect your organization from cyberattacks.

(olaser/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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