--- title: "Friday Buzz: Declining Facebook Numbers?" id: "39915" type: "post" slug: "friday-buzz-declining-facebook-numbers" published_at: "2017-09-29T23:27:50+00:00" modified_at: "2026-03-16T20:27:34+00:00" url: "https://associationsnow.com/2017/09/29/friday-buzz-declining-facebook-numbers/" markdown_url: "https://associationsnow.com/2017/09/29/friday-buzz-declining-facebook-numbers.md" excerpt: "Facebook Page engagement numbers have declined across the board. Try these tactics to get them back up. Also: Why resistance to remote work is futile." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Aspiring Leader" - "AssociationsNow" - "Business" - "Marketing" - "Mid-Level Professional" - "reengagement" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Declining Facebook Numbers? Organic Facebook engagement rates just aren’t what they used to be. Engagement numbers have fallen significantly for brands and publishers this year, leaving digital marketers to feel the pinch. What’s a social media professional to do? The [experts over at the Buffer blog (opens in a new tab)](https://blog.bufferapp.com/increase-facebook-page-engagement) share 14 ways to get engagement rolling again on your account. One tactic that may surprise you is posting less—just once or twice per day. “Posting less grew our reach and engagement by three times,” reports Alfred Lua. “But the main reason for the growth wasn’t just because we were posting less. It’s because posting less allowed us to focus on quality instead of quantity.” This may not work for every Page, but if you’re currently posting multiple times a day and struggling with low numbers, try a test to see if lowering your posting frequency works. You can also try to boost engagement metrics by giving Facebook Live a whirl. Facebook is prioritizing Live videos in people’s newsfeeds (as you might have guessed from the constant notifications). If you’re looking for video ideas, you can try discussing breaking news, sharing a few tips, or hosting a Q&A session. Buffer goes on to recommend curating high-quality content, asking followers questions, recycling popular posts, and boosting your top-performing posts when your budget allows. ### We Are All Remote > There’s no such thing as a ‘remote’ employee [https://t.co/Y5MsVaXPIO (opens in a new tab)](https://t.co/Y5MsVaXPIO) > > — .orgSource (@orgsource) [September 29, 2017 (opens in a new tab)](https://twitter.com/orgsource/status/913794084690472960?ref_src=twsrc%5Etfw) **In the midst of the mobile revolution**, we’re all just a few taps away from working our job from anywhere in the world. Technology has made us all available anytime, transforming the notion of remote working. So says columnist Mike Elgan in a [recent post for ComputerWorld (opens in a new tab)](https://www.computerworld.com/article/3225904/mobile-wireless/theres-no-such-thing-as-a-remote-employee.html) . “Most enterprises are becoming so globalized that even the concept of ‘remote’ makes no sense. When the whole world is connected, only astronauts are ‘remote workers.’” Elgan warns leaders who resist a nimble remote work environment that they may be hurting their organization technologically. “To assume the primacy of face-to-face interaction between colleagues is to fail to provide collaborative tools to connect employees in offices down the hall, on a different floor, at another office or on the other side of the world,” writes Elgan. ### Other Links of Note **Hit with writer’s block?** *Kivi’s Nonprofit Communications Blog* shares a ton of [writing prompts for the month of October (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2017/09/28/staring-at-an-empty-page-try-these-nonprofit-writing-prompts-for-october/) . **Your employees can have a big impact** on social media on the behalf of your organization. Marketing company TINT reveals [how to get them involved (opens in a new tab)](https://www.tintup.com/blog/benefits-employee-content-strategy/) . **Do you have a big idea for your association?** CommPartners suggests a few ways to [take a leap for your group (opens in a new tab)](https://www.commpartners.com/make-a-leap-on-behalf-of-your-association/) . (nikada/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/) [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#reengagement](https://associationsnow.com/tag/reengagement/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [ArticleDevelop a “Big Rock” Webinar Strategy to Spark Engagement, Generate Leads, and Drive Nondues RevenueJanuary 22, 2026](https://associationsnow.com/2026/01/22/develop-a-big-rock-webinar-strategy-to-spark-engagement-generate-leads-and-drive-nondues-revenue/) - [VideoASAE DELP Reunion 2025 & Introduction of New ClassAugust 18, 2025](https://associationsnow.com/2025/08/18/asae-delp-reunion-2025-introduction-of-new-class/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F09%2F29%2Ffriday-buzz-declining-facebook-numbers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !