---
title: "Data Nugget: From Data to Action for Event Planners"
id: "40042"
type: "post"
slug: "data-nugget-from-data-to-action-for-event-planners"
published_at: "2017-10-11T07:40:11+00:00"
modified_at: "2026-03-16T20:31:24+00:00"
url: "https://associationsnow.com/2017/10/11/data-nugget-from-data-to-action-for-event-planners/"
markdown_url: "https://associationsnow.com/2017/10/11/data-nugget-from-data-to-action-for-event-planners.md"
excerpt: "How event planners use data gathered from the event after the fact."
taxonomy_category:
  - "Meetings / Events"
taxonomy_post_tag:
  - "AssociationsNow"
  - "attendee experience"
  - "Data Analytics"
  - "Meetings"
  - "Technology"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Director"
  - "Manager"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Data Nugget: From Data to Action for Event Planners

Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”

**Proving ROI:** 19 percent

**Planning better future events:** 37 percent

**Post-event communications:** 5 percent

**Improving attendee experience:** 40 percent

*Source: Cvent and Event Marketing Institute, [Event Technology Engagement Survey (opens in a new tab)](http://www.cvent.com/en/event-tech-study.shtml?CID=701o0000000jMLvAAM)
, January 2017*

(erhui1979/Digitalvision Vectors/Getty Images Plus)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#attendee experience](https://associationsnow.com/tag/attendee-experience/)
 [#Data Analytics](https://associationsnow.com/tag/data-analytics/)
 [#Meetings](https://associationsnow.com/tag/meetings/)
 [#Technology](https://associationsnow.com/tag/technology/)

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