--- title: "Thursday Buzz: Twitter’s New Event Showcase" id: "40150" type: "post" slug: "thursday-buzz-twitters-new-event-showcase" published_at: "2017-10-12T21:41:23+00:00" modified_at: "2026-03-16T20:34:35+00:00" url: "https://associationsnow.com/2017/10/12/thursday-buzz-twitters-new-event-showcase/" markdown_url: "https://associationsnow.com/2017/10/12/thursday-buzz-twitters-new-event-showcase.md" excerpt: "Twitter's latest feature, \"Happening Now,\" puts the spotlight on events. Also: How to make changes in a stubborn office." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "book events" - "Meetings" - "Social Media" - "Technology" - "Twitter" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: Twitter’s New Event Showcase If you’re not prioritizing Twitter during your events, it may be time to start. This week, Twitter launched a new feature called “Happening Now” that will consist of “a dedicated timeline of tweets related to the event at hand,” [reports TechCrunch (opens in a new tab)](https://techcrunch.com/2017/10/10/twitter-launches-happening-now-to-showcase-tweets-about-events-starting-with-sports/) . Twitter already offers up a few ways to keep up with events, including live video streams and specific event hashtags, but this new feature doesn’t depend on the hashtag. Happening Now “builds on top of Twitter’s understanding of how to sort tweets associated with an event, like live video,” writes Sarah Perez. “The tweets will display algorithmically in these new custom Happening Now timelines.” https://twitter.com/Twitter/status/917810576830611456 Twitter is debuting this new feature with pro sports, but will expand it to other types of news and entertainment events in the future. Keep in mind that just as any Twitter user can create a Twitter Moment now, it’s likely that soon your association will be able to curate its own Happening Now content about its meetings and events. ### Changing the Office > How to initiate change in a “We’ve always done it this way” office (by [@kat_boogaard (opens in a new tab)](https://twitter.com/kat_boogaard?ref_src=twsrc%5Etfw) > ) [https://t.co/r6TUVB07gW (opens in a new tab)](https://t.co/r6TUVB07gW) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > h/t [@mdenhardt (opens in a new tab)](https://twitter.com/mdenhardt?ref_src=twsrc%5Etfw) > [pic.twitter.com/0DY6zJSEvm (opens in a new tab)](https://t.co/0DY6zJSEvm) > > — Deirdre Reid, CAE (@DeirdreReid) [October 12, 2017 (opens in a new tab)](https://twitter.com/DeirdreReid/status/918516626500222976?ref_src=twsrc%5Etfw) **Every association gets stuck in its ways from time to time**, but change is often required if you want to stay relevant. So how do you achieve change in an office that just doesn’t want it? To start, you have to concede that some things are working. “It’s important to explain that while you’re aware the current method *works*, there are a few ways in which you think you could *improve* it,” writes Kat Boogaard in a [recent post for The Muse (opens in a new tab)](https://www.themuse.com/advice/5-steps-for-initiating-change-in-a-weve-always-done-it-this-way-office) . “Emphasizing the benefits of your idea—rather than just simply venting about the shortfalls of the existing procedure—will hopefully start to show your superiors the light.” ### Other Links of Note **You’ve got your year-end fundraising plan set,** but inevitably something comes along to derail it. The Better Fundraising Co. blog shares a few tips for [sticking to your plan (opens in a new tab)](https://betterfundraising.com/why-we-are-all-hypocrites-about-fundraising-plans/) . **Awareness is a common goal**, but how do you measure it? *Kivi’s Nonprofit Communications Blog* [shares a few methods (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2017/10/10/how-nonprofit-communicators-can-measure-awareness/) . **Are intranets on their way out?** *CMSWire* speculates that they [could be replaced by bots (opens in a new tab)](http://www.cmswire.com/digital-workplace/will-intranets-disappear-with-the-rise-of-the-bots/) . (HStocks/iStock Editorial/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#book events](https://associationsnow.com/tag/book-events/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) [#Twitter](https://associationsnow.com/tag/twitter/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoSneak Peek: Highlights from Day 3 of the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/sneak-peek-highlights-from-day-3-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 2 from the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/asae-tv-daily-recap-day-2-from-the-2024-asae-annual-meeting-exposition/) - [VideoSneak Peek: Highlights from Day 2 of the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/sneak-peek-highlights-from-day-2-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 1 from the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/asae-tv-daily-recap-day-1-from-the-2024-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F10%2F12%2Fthursday-buzz-twitters-new-event-showcase%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !