--- title: "Monday Buzz: Associations at Work Conference Focuses on Collaboration" id: "40173" type: "post" slug: "monday-buzz-associations-at-work-conference-focuses-on-collaboration" published_at: "2017-10-16T21:09:48+00:00" modified_at: "2026-03-16T20:35:15+00:00" url: "https://associationsnow.com/2017/10/16/monday-buzz-associations-at-work-conference-focuses-on-collaboration/" markdown_url: "https://associationsnow.com/2017/10/16/monday-buzz-associations-at-work-conference-focuses-on-collaboration.md" excerpt: "Thought leaders flock to Baltimore for ASAE's Associations at Work conference. Also: Higher Logic announces a few major acquisitions." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "community engagement" - "Marketing" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: Associations at Work Conference Focuses on Collaboration Bad finance management, poor fundraising, and weak human resource policies can keep your organization from serving its members and achieving its goals. [But attendees at ASAE’s Associations at Work (opens in a new tab)](https://aaw.asaecenter.org/index.cfm) conference, which kicked off today in Baltimore, are hoping to address those challenges head-on and build better and more nimble organizations in the process. Starting them down that path this morning was opening keynote Jennifer Moss, cofounder of Plasticity Labs and author of *Unlocking Happiness at Work, who*shared the business benefits of associations adopting a health, wellness, and happiness strategy. https://twitter.com/HowieBermanCAE/status/919918791391367168 > [#AtWork17 (opens in a new tab)](https://twitter.com/hashtag/AtWork17?src=hash&ref_src=twsrc%5Etfw) > Opening Keynote [@JenLeighMoss (opens in a new tab)](https://twitter.com/JenLeighMoss?ref_src=twsrc%5Etfw) > talking about how to unlock happiness at work! [pic.twitter.com/R3XH93zax6 (opens in a new tab)](https://t.co/R3XH93zax6) > > — ASAE (@ASAEcenter) [October 16, 2017 (opens in a new tab)](https://twitter.com/ASAEcenter/status/919921154533535744?ref_src=twsrc%5Etfw) Follow along with the conference using the [#AtWork17 Twitter hashtag (opens in a new tab)](https://twitter.com/hashtag/AtWork17) . ### Additional Acquisitions > Epic news for orgs looking to engage + drive measurable results. [@HigherLogic (opens in a new tab)](https://twitter.com/HigherLogic?ref_src=twsrc%5Etfw) > + [@Informz (opens in a new tab)](https://twitter.com/Informz?ref_src=twsrc%5Etfw) > + [@realmagnet (opens in a new tab)](https://twitter.com/realmagnet?ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/LNhrv0JWWn (opens in a new tab)](https://t.co/LNhrv0JWWn) > > — Informz (@Informz) [October 16, 2017 (opens in a new tab)](https://twitter.com/Informz/status/919942411115290625?ref_src=twsrc%5Etfw) **The association space merger and acquisition** **trend** continues apace with big news from Higher Logic. Today, the cloud-based comunity engagement company, [announced its acquisition (opens in a new tab)](http://www.prweb.com/releases/prweb14806196.htm) of Informz and Real Magnet, two cross-channel marketing automation companies. “Our vision with these acquisitions is to work with Informz and Real Magnet to create the ultimate virtuous cycle for community and engagement,” said Higher Logic CEO Rob Wenger in a statement. “The valuable features in both marketing automation systems will help us fine-tune this continuous feedback loop, and the result will be an improved, cohesive ability for our combined customers to reach, engage, recruit, and retain their members and customers.” Earlier this year, Higher Logic also acquired the online community software provider Socious, as well as the collaboration software company Kavi Workspace. ### Other Links of Note **What does equity mean to you?** *Nonprofit: Always Fresh* [provides a definition (opens in a new tab)](http://nonprofitaf.com/2017/10/can-we-agree-on-this-simple-definition-of-equity/) that it hopes we can all agree on. ***Beth’s Blog* provides reasons why you shouldn’t** be terrified about donor fatigue. But if you are worried, here are a few ways [your group can combat it (opens in a new tab)](http://www.bethkanter.org/donor-fatigue/) . **What do CEOs do all day?** *Harvard Business Review* [surveyed more than 1,000 leaders (opens in a new tab)](https://hbr.org/2017/10/a-survey-of-how-1000-ceos-spend-their-day-reveals-what-makes-leaders-successful) to find out. (enjoynz/DigitalVision/Getty Images Plus) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Business](https://associationsnow.com/tag/business/) [#community engagement](https://associationsnow.com/tag/community-engagement/) [#Marketing](https://associationsnow.com/tag/marketing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F10%2F16%2Fmonday-buzz-associations-at-work-conference-focuses-on-collaboration%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !