--- title: "Wednesday Buzz: One Retailer’s Surprisingly Effective Strategy" id: "40215" type: "post" slug: "wednesday-buzz-one-retailers-surprisingly-effective-strategy" published_at: "2017-10-18T22:09:54+00:00" modified_at: "2026-03-16T20:36:46+00:00" url: "https://associationsnow.com/2017/10/18/wednesday-buzz-one-retailers-surprisingly-effective-strategy/" markdown_url: "https://associationsnow.com/2017/10/18/wednesday-buzz-one-retailers-surprisingly-effective-strategy.md" excerpt: "How the Dollar General chain has found success by targeting a market no other retailer seems to want. Also: how to write shorter emails." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Business" - "Communications" - "Marketing" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: One Retailer’s Surprisingly Effective Strategy A good market isn’t necessarily one where lots of other people are already succeeding. Instead, it might be a place where your most formidable competitors have struggled. [That’s the takeaway from a recent Bloomberg Businessweek piece (opens in a new tab)](https://www.bloomberg.com/news/features/2017-10-11/dollar-general-hits-a-gold-mine-in-rural-america) on the surprising success of the retailer Dollar General in rural towns. The company has become a $22 billion chain, with 14,000 locations nationally—a scale slightly larger than that of Starbucks. And the company, despite its market of towns too small for Walmart, has managed to thrive. The piece lays out how the company does it—spotting markets with a clear need, building new locations on the cheap, and largely focusing on the essentials, rather than big-ticket items a larger chain might offer. “They see a need and are aggressively racing to meet that need for low-cost goods in places that are food deserts,” Garrick Brown, director of retail research at Cushman & Wakefield, told the magazine. Stories like these are good reminders that your association should think about its own niche: It’s better to have a market to yourself than one that’s already saturated. ### Brevity Is Best > 4 Ways To Make Your Painfully Long Email Shorter [#AssnChat (opens in a new tab)](https://twitter.com/hashtag/AssnChat?src=hash&ref_src=twsrc%5Etfw) > [#WednesdayWisdom (opens in a new tab)](https://twitter.com/hashtag/WednesdayWisdom?src=hash&ref_src=twsrc%5Etfw) > [#NonProfit (opens in a new tab)](https://twitter.com/hashtag/NonProfit?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/JJsV9fcHQQ (opens in a new tab)](https://t.co/JJsV9fcHQQ) > > — ESSAE (@EmpireStateSAE) [October 18, 2017 (opens in a new tab)](https://twitter.com/EmpireStateSAE/status/920670114722275328?ref_src=twsrc%5Etfw) **You may have understandable reasons** for writing long emails. Perhaps you’re naturally long-winded, or you need to explain something complicated, or you think short, direct emails come across as too cold. No matter the reason, your long emails may be turning off recipients and wasting your time. *Fast Company* shares a few tips for [trimming down your emails (opens in a new tab)](https://www.fastcompany.com/40481644/4-ways-to-make-your-painfully-long-email-shorter) . To start, cut out filler words like “think,” “just,” and “however.” “Type out an email to a colleague and look at how many times you’ve included the words ‘I think,’” says Kat Boogaard. “While that helps to soften your language, it’s totally unnecessary. It’s assumed that this is what you think, since you’re the one writing the message.” ### Other Links of Note **Infographic of the day.** *The Agitator* shares essential [features of an e-commerce website (opens in a new tab)](http://www.theagitator.net/uncategorized/the-perfect-e-commerce-page/) . **Are your middle managers exhibiting** bad leadership skills? *Forbes* offers [14 ways you can tell (opens in a new tab)](https://www.forbes.com/sites/forbescoachescouncil/2017/10/18/14-signs-of-negative-leadership-and-how-you-can-fix-it/#6fa3693fd982) . **Business travel isn’t just valuable for your organization.** It’s also an [opportunity for professional growth (opens in a new tab)](https://www.enterpriseinnovation.net/article/employees-use-business-travel-opportunities-professional-growth-295654271) for your employees, reports *SMBWorld Asia*. (Mike Mozart/Flickr) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Business](https://associationsnow.com/tag/business/) [#Communications](https://associationsnow.com/tag/communications/) [#Marketing](https://associationsnow.com/tag/marketing/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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