---
title: "Turning Event Data Into Action"
id: "10514"
type: "post"
slug: "turning-event-data-into-action"
published_at: "2017-10-19T04:00:00+00:00"
modified_at: "2026-03-15T02:49:02+00:00"
url: "https://associationsnow.com/2017/10/19/turning-event-data-into-action/"
markdown_url: "https://associationsnow.com/2017/10/19/turning-event-data-into-action.md"
excerpt: "Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?” Proving ROI..."
taxonomy_category:
  - "Meetings / Events"
taxonomy_post_tag:
  - "ASAEcenter"
  - "attendee experience"
  - "Data Management"
  - "Event Data"
  - "Meeting Planning"
  - "Technology"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Director"
  - "Manager"
taxonomy_persona:
  - "Association Professionals"
---

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 » Turning Event Data Into Action

Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”

Proving ROI

19%

Planning better future events

37%

Post-event communications

5%

Improving attendee experience

40%

Source: Cvent and Event Marketing Institute, [Event Technology Engagement Survey (opens in a new tab)](http://www.cvent.com/en/event-tech-study.shtml?CID=701o0000000jMLvAAM)
, January 2017

[This article was originally published in the *Associations Now* print edition, titled “From Data to Action.”]

Tags: [#attendee experience](https://associationsnow.com/tag/attendee-experience/)
 [#Data Management](https://associationsnow.com/tag/data-management/)
 [#Event Data](https://associationsnow.com/tag/event-data/)
 [#Meeting Planning](https://associationsnow.com/tag/meeting-planning/)
 [#Technology](https://associationsnow.com/tag/technology/)

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