---
title: "Data: When Is the Best Time to Email Your Members?"
id: "10412"
type: "post"
slug: "data-when-is-the-best-time-to-email-your-members"
published_at: "2017-11-22T05:00:00+00:00"
modified_at: "2026-03-15T02:48:56+00:00"
url: "https://associationsnow.com/2017/11/22/data-when-is-the-best-time-to-email-your-members/"
markdown_url: "https://associationsnow.com/2017/11/22/data-when-is-the-best-time-to-email-your-members.md"
excerpt: "When are your members most likely to open your email? According to the 2017 Association Email Marketing Benchmarking Report (opens in a new tab) from Informz, which analyzed more than a billion emails sent by associations in 2016, messages sent..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "ASAEcenter"
  - "content timing"
  - "Marketing"
  - "Member Engagement"
  - "Open Rates"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "C-Level"
  - "Director"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Data: When Is the Best Time to Email Your Members?

When are your members most likely to open your email? According to the *[2017 Association Email Marketing Benchmarking Report (opens in a new tab)](http://www.informz.com/blog/benchmark-report/2017-association-email-marketing-benchmark-report/)* from Informz, which analyzed more than a billion emails sent by associations in 2016, messages sent in the late afternoon had the highest open rate, at 36.5 percent. Meanwhile, messages sent at midday accounted for the largest percentage of sent emails and had the highest click rate.

### Email Open and Click Rates by Time of Day

**Open Rate**

Morning

31.5%

Midday

35.4%

Late Afternoon

36.5%

Night

36.3%

**Click Rate**

Morning

13.9%

Midday

15.7%

Late Afternoon

15.3%

Night

13%

[This article was originally published in the *Associations Now* print edition, titled “Morning, Noon, or Night?”]

Tags: [#content timing](https://associationsnow.com/tag/content-timing/)
 [#Marketing](https://associationsnow.com/tag/marketing/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#Open Rates](https://associationsnow.com/tag/open-rates/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/)
- [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/)
- [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/)
- [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F11%2F22%2Fdata-when-is-the-best-time-to-email-your-members%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!