--- title: "Monday Buzz: End-of-Year Fundraising Momentum" id: "40903" type: "post" slug: "monday-buzz-end-of-year-fundraising-momentum" published_at: "2017-12-18T21:28:19+00:00" modified_at: "2017-12-18T21:28:19+00:00" url: "https://associationsnow.com/2017/12/18/monday-buzz-end-of-year-fundraising-momentum/" markdown_url: "https://associationsnow.com/2017/12/18/monday-buzz-end-of-year-fundraising-momentum.md" excerpt: "As 2017 comes to a close, here are a few smart ways to keep people donating. Also: Make sure you’re prepared for the holiday break." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AI" - "AssociationsNow" - "Business" - "donors" - "Fundraising" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Monday Buzz: End-of-Year Fundraising Momentum We all want to finish the year strong when it comes to our fundraising goals, but it’s normal for momentum to lag during the busy holiday season. In a recent blog post, Network for Good shares a few ways to [maintain fundraising energy (opens in a new tab)](https://www.networkforgood.com/nonprofitblog/end-strong/) and end the year on a high note. One way is to make sure you stick to your campaign theme through December 31. “Your year-end campaign should focus on a story, a message, or a theme about how donors can impact your nonprofit’s work,” writes Lisa Bonanno. “Include those same visual cues and your campaign’s message on your donation page so that donors know that they’ve landed in the right place.” Another way to spur contributions is to share your fundraising goal by adding a thermometer to your donation page. “When you let your donors know that fundraising goal, and how close you are to getting to it, it helps build urgency and provides a sense of responsibility and then accomplishment when your goal is met,” Bonanno says. Bonanno recommends keeping your donation page simple and easy to find. She also gives guidance on segmenting your donor list. ### Check Your List Twice > Planning to be out of the office during the holidays? Here’s how to effectively prepare: [https://t.co/IJlG3pd38n (opens in a new tab)](https://t.co/IJlG3pd38n) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#association (opens in a new tab)](https://twitter.com/hashtag/association?src=hash&ref_src=twsrc%5Etfw) > > — MemberClicks (@MemberClicks) [December 15, 2017 (opens in a new tab)](https://twitter.com/MemberClicks/status/941733600902438914?ref_src=twsrc%5Etfw) **During this time of year,** we all deserve a break from the office. But before you run out the door, you need to make sure you’re prepared. Don’t forget to set up your out-of-office email reply. It’s easy to overlook, but it’s the best way to let people know you’re unavailable so they don’t panic when they don’t hear from you. “Out-of-office emails eliminate confusion and set expectations for when you’ll be responding,” writes Callie Walker in a [MemberClicks blog post (opens in a new tab)](http://blog.memberclicks.com/preparing-to-be-out-of-the-office-a-checklist-for-association-pros) . You also want to have a final sync-up with your team for any last-minute questions, clean up your inbox and your voicemail, and create a return agenda if you can find the time. “Rather than spending half an hour trying to figure out where to even begin, you can come in, reference your list, and hit the ground running,” says Walker. ### Other Links of Note **Do you ask your followers to like or share your Facebook posts?** *TechCrunch* reports that the social giant is [cracking down on “engagement bait.” (opens in a new tab)](https://techcrunch.com/2017/12/18/facebook-is-clamping-down-on-posts-that-shamelessly-beg-for-your-engagement/) **61 percent of donors prefer to give online,** but only 6 percent donate via mobile. *The NonProfit Times* sheds [light on more donor behavior (opens in a new tab)](http://www.thenonprofittimes.com/news-articles/donors-go-online-also-volunteer-study-shows/) . **Do capacity-building programs actually help nonprofits?** On *Beth’s Blog*, an executive director of one such program [details how they can (opens in a new tab)](http://www.bethkanter.org/capacity-building-3/) . (sstop/E+/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#AI](https://associationsnow.com/tag/ai/) [#Business](https://associationsnow.com/tag/business/) [#donors](https://associationsnow.com/tag/donors/) [#Fundraising](https://associationsnow.com/tag/fundraising/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoWhy We Donate to ASAE Research FoundationNovember 30, 2023](https://associationsnow.com/2023/11/30/why-we-donate-to-asae-research-foundation/) - [VideoWhy Give to the ASAE Research FoundationDecember 2, 2019](https://associationsnow.com/2019/12/02/why-give-to-the-asae-research-foundation/) - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2017%2F12%2F18%2Fmonday-buzz-end-of-year-fundraising-momentum%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !