---
title: "Membership Hack: Reinforce Members’ Resolutions"
id: "41028"
type: "post"
slug: "membership-hack-reinforce-members-resolutions"
published_at: "2018-01-05T21:46:20+00:00"
modified_at: "2018-01-05T21:46:20+00:00"
url: "https://associationsnow.com/2018/01/05/membership-hack-reinforce-members-resolutions/"
markdown_url: "https://associationsnow.com/2018/01/05/membership-hack-reinforce-members-resolutions.md"
excerpt: "The American Nurses Association’s #fitnursefriday social media campaign engages members and keeps them accountable for their New Year's resolutions."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AI"
  - "AssociationsNow"
  - "Member Engagement"
  - "Membership"
  - "Social Media"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
taxonomy_persona:
  - "Association Professionals"
---

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 » Membership Hack: Reinforce Members’ Resolutions

**How to hack it?**Many people make New Year’s resolutions to work out or eat right, but it can be hard to commit to a healthy lifestyle without some much-needed support and accountability. That’s one of the reasons why the American Nurses Association launched a social media campaign at the start of last year—[#fitnursefriday (opens in a new tab)](https://twitter.com/search?q=%23fitnursefriday&src=typd)
—to keep thousands of members on track with [health and fitness goals (opens in a new tab)](http://www.billhighway.co/article/how-an-innovative-ideas-went-from-pilot-to-chapter-buy-in-to-success)
. On Fridays, ANA posted health and wellness tips for its social media followers.

**Why does it work?** The year-long campaign aligned with [ANA’s “Year of the Healthy Nurse” 2017 initiative (opens in a new tab)](http://nursingworld.org/yearofhealthynurse)
. And it grew so popular that the association added a virtual Thanksgiving Day turkey trot, using the hashtag [#fitnursefriday5K (opens in a new tab)](http://info.nursingworld.org/fitnursefriday5k/)
. In November, more than 2,200 nurses ran and posted their runs from holiday 5Ks:

> Before our TDay 5K [@schoolnurses (opens in a new tab)](https://twitter.com/schoolnurses?ref_src=twsrc%5Etfw)
>  [#FitNurseFriday (opens in a new tab)](https://twitter.com/hashtag/FitNurseFriday?src=hash&ref_src=twsrc%5Etfw)
>  [pic.twitter.com/myHR2sgzrV (opens in a new tab)](https://t.co/myHR2sgzrV)
> 
>  — Nina Fekaris (@NFekaris) [November 23, 2017 (opens in a new tab)](https://twitter.com/NFekaris/status/933774453690966016?ref_src=twsrc%5Etfw)

**What’s the bonus?**The campaign started as a 90-day pilot project but quickly gained steam to engage members and nonmembers alike. In the first six months, #fitnursefriday reached more than 4.5 million people on Facebook and Twitter.

(ilzesgimene/iStock/Getty Images Plus)

[Tim Ebner](https://associationsnow.com/author/tim-ebner/)

Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.

[More articles by this author](https://associationsnow.com/author/tim-ebner/)

Tags: [#AI](https://associationsnow.com/tag/ai/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Social Media](https://associationsnow.com/tag/social-media/)

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