--- title: "Friday Buzz: Facebook Turns Its Back on Publishers" id: "41104" type: "post" slug: "friday-buzz-facebook-turns-its-back-on-publishers" published_at: "2018-01-12T22:33:22+00:00" modified_at: "2026-03-16T21:08:17+00:00" url: "https://associationsnow.com/2018/01/12/friday-buzz-facebook-turns-its-back-on-publishers/" markdown_url: "https://associationsnow.com/2018/01/12/friday-buzz-facebook-turns-its-back-on-publishers.md" excerpt: "Facebook is making major changes to the news feed that will most likely affect the organic reach of your organization’s posts. Also: Getting your event to stand out starts with a smart communications plan." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "digital strategy" - "Marketing" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Facebook Turns Its Back on Publishers Get ready to see changes to your Facebook numbers. The social media giant is changing the news feed to increase the visibility of posts from friends and family and deprioritize those from publishers and brands. “With this update, we will also prioritize posts that spark conversations and meaningful interactions between people,” Adam Mosseri, Facebook’s head of News Feed, wrote [in a statement (opens in a new tab)](https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/) . “To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed.” Publishers who have been briefed by Facebook on the change believe that it will result in a significant decline of organic reach, [reports Digiday (opens in a new tab)](https://digiday.com/media/losing-hope-facebook-tells-publishers-big-change-coming-news-feed/) . “As we make these updates, Pages may see their reach, video watch time and referral traffic decrease,” says Mosseri. “The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it.” If you’re worried about how your content will fare after these changes are implemented, there’s plenty that associations can do to continue to reach their audience. Experiment with putting paid support behind particularly important content, and put more effort into organic reach on Twitter, LinkedIn, and other social channels. ### Be Distinct > With an oversaturated events market, how can you make your own event stand out? [https://t.co/Swo4Nnv3Wk (opens in a new tab)](https://t.co/Swo4Nnv3Wk) > via [@Forbes (opens in a new tab)](https://twitter.com/Forbes?ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > > — EventCurious (@EventCurious) [January 12, 2018 (opens in a new tab)](https://twitter.com/EventCurious/status/951837690802130945?ref_src=twsrc%5Etfw) **Your events have so much to offer,** but are you able to make them stand out among all the competition? *Forbes* is sharing [advice from communications experts (opens in a new tab)](https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/19/12-ways-to-make-your-industry-event-stand-out/#4fe50174216b) to make your meetings catch the eye of your target audience. Steps include performing a situational analysis, a marketing distribution plan, and a PR strategy. “An important step in building a communication strategy for a launch or event is to develop a powerful PR plan that incorporates media briefs, campaigns, webinars, thought leadership content and leveraging influencers,” says Lakshmi Randall, director of product marketing for Denodo. ### Other Links of Note **Technological advancement is going to change marketing automation this year.** *CMSWire* shares [four automation trends to look out for in 2018 (opens in a new tab)](https://www.cmswire.com/marketing-automation/4-marketing-automation-trends-to-watch-in-2018/) . **Are you implementing a new membership model?** The *Membership Marketing Blog* offers up a tactical communications [guide for introducing it to members (opens in a new tab)](http://membershipmarketing.blogspot.com/2018/01/how-to-communicate-new-membership-model.html) . **To promote more collaboration you need the right technology.** The DelCor blog shares ways to leverage tech to get your team [working together more effectively (opens in a new tab)](https://www.delcor.com/resources/blog/technology-and-collaboration-a-virtuous-cycle) . (HStocks/iStock Editorial/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#digital strategy](https://associationsnow.com/tag/digital-strategy/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. Attend MMC+T 2025!April 2, 2025](https://associationsnow.com/2025/04/02/the-future-is-yours-to-create-attend-mmct-2025/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F01%2F12%2Ffriday-buzz-facebook-turns-its-back-on-publishers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !