---
title: "Data Nugget: The Cost of Lapsed Members"
id: "41311"
type: "post"
slug: "data-nugget-the-cost-of-lapsed-members"
published_at: "2018-02-01T07:50:46+00:00"
modified_at: "2018-02-01T07:50:46+00:00"
url: "https://associationsnow.com/2018/02/01/data-nugget-the-cost-of-lapsed-members/"
markdown_url: "https://associationsnow.com/2018/02/01/data-nugget-the-cost-of-lapsed-members.md"
excerpt: "Key takeaways as to why members decide not to renew."
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  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "member loyalty"
  - "Membership"
  - "renewals"
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  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: The Cost of Lapsed Members

There were several positive signs for membership growth last year, but that probably won’t stop you from harping on your lapsed member numbers.

While Community Brands’ 2017 [Member Loyalty Study (opens in a new tab)](https://www.communitybrands.com/memberloyaltystudy/)
 showed that 74 percent of members plan to renew their membership, 14 percent said they cancelled or allowed their membership to lapse in the last year. Here are the top six reasons why they said goodbye:

### Top Six Reasons Membership Was Not Renewed

**34 percent:** It became too costly.

**26 percent:** The organization was providing little value.

**19 percent:** I changed industry/employment.

**13 percent:** I forgot to renew.

**9 percent:** Company would no longer pay the membership dues.

**9 percent:** There was a decline in benefits or quality of benefits offered by the organization.

*Source: Community Brands’ 2017 Member Loyalty Study*

(tuk69tuk/iStock/Getty Images Plus)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#member loyalty](https://associationsnow.com/tag/member-loyalty/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#renewals](https://associationsnow.com/tag/renewals/)

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