--- title: "Thursday Buzz: Using Personalization to Provide Value" id: "41620" type: "post" slug: "thursday-buzz-using-personalization-to-provide-value" published_at: "2018-02-22T22:19:51+00:00" modified_at: "2018-02-22T22:19:51+00:00" url: "https://associationsnow.com/2018/02/22/thursday-buzz-using-personalization-to-provide-value/" markdown_url: "https://associationsnow.com/2018/02/22/thursday-buzz-using-personalization-to-provide-value.md" excerpt: "An Association Success writer discusses the next level of personalization for organizations. Also: seemingly harmless questions you shouldn’t ask your employees." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Marketing" - "Membership" - "personalization" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Thursday Buzz: Using Personalization to Provide Value Associations face a lot of competition when it comes to information and networking opportunities from online search engines and social platforms like LinkedIn. But there are opportunities for associations to stand out by leveraging personalization. “If we want to embrace changes to our environment while still maintaining the solid foundations upon which our associations are built, personalization is going to be key,” says Mark Kibble in [an Association Success post (opens in a new tab)](http://www.associationsuccess.org/article/doing-personalization-right) . Kibbles argues that for-profit companies are constantly using personal data to target ads at consumers, but associations, on the other hand, can use that data to provide value to members. “For example, when creating a newsletter, can we not use machine learning to build a version of the newsletter for each individual depending on his/her interests and requirements?” he asks. ### What not to Ask EMployees > 10 things you must never, ever ask your [#employees (opens in a new tab)](https://twitter.com/hashtag/employees?src=hash&ref_src=twsrc%5Etfw) > to do for you: [https://t.co/vSo17XK2NP (opens in a new tab)](https://t.co/vSo17XK2NP) > [#leadership (opens in a new tab)](https://twitter.com/hashtag/leadership?src=hash&ref_src=twsrc%5Etfw) > [#management (opens in a new tab)](https://twitter.com/hashtag/management?src=hash&ref_src=twsrc%5Etfw) > [#ethics (opens in a new tab)](https://twitter.com/hashtag/ethics?src=hash&ref_src=twsrc%5Etfw) > > — Future Value (@FVCTweets) [February 21, 2018 (opens in a new tab)](https://twitter.com/FVCTweets/status/966421053739339776?ref_src=twsrc%5Etfw) **There are obvious requests that bosses** should never make of their employees. For instance, you’d never ask an employee to do your laundry or babysit your kids. But some professional requests subtly cross a line. For instance, have you ever asked one employee to report back to you about another? A [recent post on Forbes (opens in a new tab)](https://www.forbes.com/sites/lizryan/2018/02/18/ten-things-you-must-never-ever-ask-an-employee-to-do/#4284ad8254c6) details 10 questions you should not be asking of others. “If you want to build trust on your team, the way to do it is not to send out a scout to gain an employee’s personal information through stealth, and then scurry back to you with the gossip,” writes contributor Liz Ryan. ### Other Links of Note **If you believe that membership recruitment is everybody’s job,** then check out these 10 tips for [strategic growth from Ed Rigsbee (opens in a new tab)](http://rigsbee.com/ten-strategies-membership-growth/) . **Looking to try something new in social?** *SocialFish* offers up some guidance for a [social media takeover (opens in a new tab)](http://www.socialfish.org/2018/02/why-social-media-takeovers-can-work-for-your-association/) . **Could your fundraising story be stronger?** The *Heroic Fundraising* blog [shares the six As of storytelling (opens in a new tab)](https://www.truesense.com/blog/6-a-fundraising-stories) . (Jirsak/iStock/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) [#personalization](https://associationsnow.com/tag/personalization/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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