---
title: "Monday Buzz: Lessons From a Cheese Crisis"
id: "41734"
type: "post"
slug: "monday-buzz-lessons-from-a-cheese-crisis"
published_at: "2018-03-05T22:33:02+00:00"
modified_at: "2026-11-09T16:06:22+00:00"
url: "https://associationsnow.com/2018/03/05/monday-buzz-lessons-from-a-cheese-crisis/"
markdown_url: "https://associationsnow.com/2018/03/05/monday-buzz-lessons-from-a-cheese-crisis.md"
excerpt: "Who moved this festival’s cheese? Why The Big Cheese Festival suffered from a major supply headache over the weekend. Also: A bunch of tips to get volunteers up to speed."
taxonomy_category:
  - "Meetings / Events"
taxonomy_post_tag:
  - "AssociationsNow"
  - "event planning"
  - "festivals"
  - "Meetings"
  - "vendor management"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Monday Buzz: Lessons From a Cheese Crisis

This goes without saying, but your event should live up to its name.

So when a British cheese festival failed to supply cheese to its attendees, it created perhaps the biggest viral disaster this side of [the Fyre Festival (opens in a new tab)](https://www.vanityfair.com/news/2017/06/fyre-festival-billy-mcfarland-millennial-marketing-fiasco)
.

The Big Cheese Festival, [which took place in Brighton on Saturday (opens in a new tab)](http://www.bbc.com/news/newsbeat-43285368)
, was beset by a variety of issues, including weather problems that prevented multiple suppliers from making it to the festival grounds. The event, which cost £22 to get in (around $30 USD), had just five cheese tents. Lines were massive, and the cheese ran out after just a couple of hours.

In a statement, festival organizers apologized, offered refunds to attendees, and promised a discount to future events.

“Sadly due to this, a few compromises had to be made, and we are disappointed that a larger variety of cheese wasn’t available,” the group said, [according to The Daily Mail (opens in a new tab)](http://www.dailymail.co.uk/news/article-5462691/Fury-rip-Big-Cheese-festival.html)
. “Despite this, our cheese traders who were able to attend showed amazing dedication throughout the event, and did not fail to deliver, with food available right to the end.”

It’s a reminder of the importance of good event planning (including having a Plan B) and healthy vendor relationships, whether or not cheese is involved.

### Keep ‘Em Engaged

https://twitter.com/jc46202/status/970689259836461057

**Keeping your volunteers engaged** isn’t always easy, but Jeffrey Cufaude of Idea Architects has a few ideas to help.

[In fact, he has a full dozen (opens in a new tab)](http://www.ideaarchitects.org/2018/03/12-volunteer-management-practices-to.html)
, ranging from building strategic plans to approaches that allow volunteers to pick up the mantle at any time.

“I’ve long held a belief that many association executives consider heresy: I want as many volunteers as possible making as many contributions as possible year-round,” he writes. “Yes, it initially could be a logistical and management challenge until you develop appropriate systems, but here’s the payoff for this approach: It gets people connected.”

### Other Links of Note

**Looking to cut down on your phone usage?** Digg founder and entrepreneur Kevin Rose [notes a hidden iPhone setting (opens in a new tab)](https://medium.com/@kevinrose/disconnect-and-take-a-break-from-your-iphone-by-using-this-little-known-feature-c8e6f41660da)
 that could do the trick.

**Get a traffic boost.** At Frank J. Kenny’s blog, Christina Green [highlights a variety of tips (opens in a new tab)](https://frankjkenny.com/double-your-chamber-blog-traffic/)
 to help boost your chamber blog traffic.

**Eric Lanke, president and CEO** **of the National Fluid Power Association,** recently decided to get away from the podium for his last presentation. [Here’s why he found the approach refreshing (opens in a new tab)](http://ericlanke.blogspot.com/2018/03/getting-out-from-behind-podium.html)
.

(GSPictures/E+/Getty Images Plus)

[Ernie Smith](https://associationsnow.com/author/ernie-smith/)

Ernie Smith is a former senior editor for Associations Now.

[More articles by this author](https://associationsnow.com/author/ernie-smith/)

Tags: [#event planning](https://associationsnow.com/tag/event-planning/)
 [#festivals](https://associationsnow.com/tag/festivals/)
 [#Meetings](https://associationsnow.com/tag/meetings/)
 [#vendor management](https://associationsnow.com/tag/vendor-management/)

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