--- title: "Wednesday Buzz: Appeal to More Event Sponsors" id: "41759" type: "post" slug: "wednesday-buzz-appeal-to-more-event-sponsors" published_at: "2018-03-07T23:50:00+00:00" modified_at: "2026-11-09T16:06:18+00:00" url: "https://associationsnow.com/2018/03/07/wednesday-buzz-appeal-to-more-event-sponsors/" markdown_url: "https://associationsnow.com/2018/03/07/wednesday-buzz-appeal-to-more-event-sponsors.md" excerpt: "Maximize your meetings and grow your revenue by attracting more event sponsors. Also: Productivity secrets from the incredibly successful." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "community engagement" - "event planning" - "Meetings" - "Mid-Level Professional" - "Sponsorship" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Wednesday Buzz: Appeal to More Event Sponsors Event pros know that sponsors can help take your meetings to the next level, but finding the perfect ones can be a real struggle. So, how can you nab the right sponsors? Delivering meetings that are rich experiences will prompt sponsors to chase *you* instead of the other way around. One way to do that is to “invest the time and effort in nurturing your community and keeping them engaged all year,” says the *Event Manager Blog* in its 2018 [event sponsorship guide (opens in a new tab)](https://www.eventmanagerblog.com/event-sponsorship) . “There needs to be a good reason to keep your community active and contributing, rather than just trying to build momentum in the lead-up to the event.” You can also catch the attention of sponsors with a strong brand identity and by making sure your event is innovative and stands out. In addition, you want to learn as much as possible about your audience and share relevant insights with targeted sponsors. “Before attempting a sponsorship sales pitch, planners should know specific information about the *lifestyle habits* of their event attendees,” says the post. Sponsors often care more about conversion than they do about reaching the most people possible. ### Productivity Power > [https://t.co/nx3zWRjFXN (opens in a new tab)](https://t.co/nx3zWRjFXN) > > — Forbes (@Forbes) [March 7, 2018 (opens in a new tab)](https://twitter.com/Forbes/status/971189924253896705?ref_src=twsrc%5Etfw) **Everyone, including the hardest working among us**, could use a few productivity tips. A *Forbes* contributor recently asked hundreds of super successful people for [their top productivity secret (opens in a new tab)](https://www.forbes.com/sites/kevinkruse/2016/01/20/15-surprising-things-productive-people-do-differently/) , and there’s bound to be some inspiration for you among the responses. If you’re still using to-do lists, it may be time to scrap them for a fully fleshed out schedule. Most people are more likely to stick to a schedule than a list. In fact, try scheduling down to the minute. “Average performers default to hours and half-hour blocks on their calendar,” writes Kevin Kruse. “Highly successful people know there are 1,440 minutes in every day and there is nothing more valuable than time.” ### Other Links of Note **Fundraising events are a great way to raise money.** Network for Good reveals how you can [make the most of them (opens in a new tab)](https://www.networkforgood.com/nonprofitblog/maximize-event-roi-make-money-nonprofit-fundraising-events/) . **New forces are changing the association landscape.** Here are strategies for addressing emerging [trends from The NonProfit Times (opens in a new tab)](http://www.thenonprofittimes.com/news-articles/7-strategies-changes-coming-association/) . **Has your group considered launching an awards show?** Here’s what you [need to know from BizBash (opens in a new tab)](https://www.bizbash.com/want-to-launch-an-award-show-heres-how/new-york/story/35383#.WqAT2YJG1AY) . (marekuliasz/iStock/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#community engagement](https://associationsnow.com/tag/community-engagement/) [#event planning](https://associationsnow.com/tag/event-planning/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#Sponsorship](https://associationsnow.com/tag/sponsorship/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [ArticleBack to Basics: Why Relationship Building Is the New Innovation for Future-Proofing Association MeetingsSeptember 15, 2025](https://associationsnow.com/2025/09/15/back-to-basics-why-relationship-building-is-the-new-innovation-for-future-proofing-association-meetings/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F03%2F07%2Fwednesday-buzz-appeal-to-more-event-sponsors%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !