--- title: "Friday Buzz: Go Regional With Your Meetings" id: "41784" type: "post" slug: "friday-buzz-go-regional-with-your-meetings" published_at: "2018-03-09T21:50:53+00:00" modified_at: "2026-11-09T16:06:15+00:00" url: "https://associationsnow.com/2018/03/09/friday-buzz-go-regional-with-your-meetings/" markdown_url: "https://associationsnow.com/2018/03/09/friday-buzz-go-regional-with-your-meetings.md" excerpt: "Have you considered expanding your national meeting into regional conferences? Here’s why you should. Also: how to tailor continuing education courses to appeal to millennials." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "book events" - "conferences" - "Meetings" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: Go Regional With Your Meetings Associations put an incredible amount of time, resources, and effort into making their annual meetings the big event of the year in their space. But what if attendees aren’t looking for a major event and instead want a more targeted, smaller experience with the same brand excellence? A new *Association Success* post says [regional conferences could be (opens in a new tab)](http://www.associationsuccess.org/article/expand-your-product-line-clone-your-classic-conference-into-pun) a perfect solution. “Adding regional events is relatively easy, and offering added educational opportunities serves members, boosts participation, expands reach, pleases exhibitors, opens untapped opportunities, and generates new revenue, all without cannibalizing your national event and revenue,” writes Len Murphy. Your first reaction may be to worry about a decline in national meeting attendance, but Murphy says his group didn’t find that to be the case when it implemented regional conferences. “The association expanded its reach and increased the total number of members and industry professionals it served with live meetings,” he says. ### Optimize Courses > “These are the types of [#continuingeducation (opens in a new tab)](https://twitter.com/hashtag/continuingeducation?src=hash&ref_src=twsrc%5Etfw) > courses that will be more likely to appeal to Millennials.” [https://t.co/w7oMoRX6ZN (opens in a new tab)](https://t.co/w7oMoRX6ZN) > > — Omnipress (@Omnipress) [March 9, 2018 (opens in a new tab)](https://twitter.com/Omnipress/status/972158940413906945?ref_src=twsrc%5Etfw) **Don’t let your continuing education courses go stale.**The Omnipress blog shares a few [educational formatting changes (opens in a new tab)](https://blog.omnipress.com/2018/01/optimize-your-courses-for-millennials-unique-learning-style/) you can try to appeal to the millennial generation. Have you experimented with a “flipped classroom”? It’s an alternative take on the traditional classroom setting, and it encourages more collaboration and individualized attention. “Students use study materials such as textbooks or online course content to learn new concepts ahead of time,” writes Matt Larson. “Classroom time can then be used to discuss the material and allow students to participate in activities that reinforce those concepts.” ### Other Links of Note **Data staff shouldn’t be the only people** at your association who understand metrics. Here’s [how to improve data literacy within (opens in a new tab)](https://www.cmswire.com/digital-experience/how-to-improve-data-literacy-among-the-non-quants-in-your-organization/) your organization, from *CMSWire*. **Texting is a great way to communicate with members.** But before you do, here are a few things to consider [from the Frank J. Kenny blog (opens in a new tab)](https://frankjkenny.com/things-to-consider-about-text-messaging/) . **Looking for trust and respect from your team?** *Inc.* shares four rare [traits of the best leaders (opens in a new tab)](https://www.inc.com/marcel-schwantes/want-to-be-a-great-leader-smartest-ones-start-by-doing-these-4-rare-things.html) . (filadendron/E+/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#book events](https://associationsnow.com/tag/book-events/) [#conferences](https://associationsnow.com/tag/conferences/) [#Meetings](https://associationsnow.com/tag/meetings/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoSneak Peek: Highlights from Day 3 of the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/sneak-peek-highlights-from-day-3-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 2 from the 2024 ASAE Annual Meeting & ExpositionAugust 13, 2024](https://associationsnow.com/2024/08/13/asae-tv-daily-recap-day-2-from-the-2024-asae-annual-meeting-exposition/) - [VideoSneak Peek: Highlights from Day 2 of the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/sneak-peek-highlights-from-day-2-of-the-2024-asae-annual-meeting-exposition/) - [VideoASAE TV Daily Recap: Day 1 from the 2024 ASAE Annual Meeting & ExpositionAugust 12, 2024](https://associationsnow.com/2024/08/12/asae-tv-daily-recap-day-1-from-the-2024-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F03%2F09%2Ffriday-buzz-go-regional-with-your-meetings%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !