---
title: "Membership Hack: March Madness Membership Drive"
id: "41874"
type: "post"
slug: "membership-hack-march-madness-membership-drive"
published_at: "2018-03-16T21:22:07+00:00"
modified_at: "2018-03-16T21:22:07+00:00"
url: "https://associationsnow.com/2018/03/16/membership-hack-march-madness-membership-drive/"
markdown_url: "https://associationsnow.com/2018/03/16/membership-hack-march-madness-membership-drive.md"
excerpt: "This time of year, everyone seems to have March Madness on the mind, including an association that’s using this month to recruit new members."
taxonomy_category:
  - "Membership"
taxonomy_post_tag:
  - "AssociationsNow"
  - "job recruitment"
  - "member growth"
  - "Membership"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Director"
  - "Manager"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Membership Hack: March Madness Membership Drive

**How to hack it?** Your bracket may be busted, but there’s at least one way for association leaders to win big during March Madness: Host a March Madness-themed membership drive to recruit new members. That’s what the Transportation Marketing and Sales Association is doing this month.

New members who join in March, in any membership category, [receive a promotional code (opens in a new tab)](http://www.tmsatoday.org/march-madness)
 to save on a future TMSA purchase. Meanwhile, current members who recruit prospects can take advantage of programming discounts as well.

**Why does it work?**The month-long membership drive incentivizes new members to act and gets current members involved in recruitment. TMSA provides its members with email templates, [social media cards (opens in a new tab)](http://www.tmsatoday.org/assets/docs/TMSA%20Membership%20Templates%203.1.18.docx)
, and [membership brochures (opens in a new tab)](https://tmsa.memberclicks.net/assets/docs/TMSA-membership-brochure.pdf)
 that aid in the recruitment process.

**What’s the bonus?**Already, TSMA has seen solid membership growth this year. In January and February, 13 new member companies joined, and the association is hoping to continue that trend through the spring.

(spxChrome/iStock/Getty Images Plus)

[Tim Ebner](https://associationsnow.com/author/tim-ebner/)

Tim Ebner is communications director and press secretary at the American Forest & Paper Association in Washington, DC. He is a member of ASAE’s Communication Professionals Advisory Council and a former Associations Now senior editor.

[More articles by this author](https://associationsnow.com/author/tim-ebner/)

Tags: [#job recruitment](https://associationsnow.com/tag/job-recruitment/)
 [#member growth](https://associationsnow.com/tag/member-growth/)
 [#Membership](https://associationsnow.com/tag/membership/)

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