Tuesday Buzz: Evolving Membership Expectations

As members interact with the latest tech from the corporate world, their expectations of association offerings will change. Also: Do anti-discrimination laws apply to a women-only coworking spaces?

One of the biggest challenges of running a membership-based organization is keeping up with the evolving expectations of members.

“The most impactful expectation trend we are witnessing at the moment is the way in which technology is leveraged in commercial user experiences, and how this affects our demands and desires,” writes Trevor Mitchell in a recent post for Association Success.

Mitchell points to the rise of voice assistant technology like Amazon’s Alexa that is easy to use and operate. “Could our members be looking for us to provide them with the kinds of interactions facilitated by voice recognition?” he asks.

It’s important that associations stay on top of emerging tech trends, while also being sure to provide members what they need in the moment.

“When it comes to embracing the transformations awaiting us in the future, the main thing to keep in mind is that we are doing and being what our members want us to do and be,” he adds.

As The Wing Turns …

Earlier this year, we wrote about the The Wing, a private membership club and coworking space for women. They have a membership pitch worth paying attention, as the idea of a space centered around women and for women seems to be resonating.

However, that focus on gender may be getting them tangled up with the law. The New York City Commission on Human Rights has opened an investigation into The Wing’s operations, reports Jezebel.

“The club’s membership policy is clear: Men cannot become members or visit as guests,” writes J.K. Trotter. “And the commission’s mandate is to investigate potential violations of the city’s Human Rights Law, which forbids businesses that furnish public accommodations, including most private clubs (though not all), from discriminating against customers because of their gender.”

Other Links of Note

Growing your team? Here are tips for hiring the right person from Get Fully Funded.

Will the tax cut lead to more corporate meetings? The New York Times explores the subject.

If your organization is looking for more press hits, check out a recent post from PR Daily that reveals the difference between a good pitch and a bad one.

(kingjon/iStock/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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