--- title: "Use Good Benchmarking Data to Your Advantage" id: "10067" type: "post" slug: "use-good-benchmarking-data-to-your-advantage" published_at: "2018-04-04T00:00:00+00:00" modified_at: "2026-03-15T02:48:38+00:00" url: "https://associationsnow.com/2018/04/04/use-good-benchmarking-data-to-your-advantage/" markdown_url: "https://associationsnow.com/2018/04/04/use-good-benchmarking-data-to-your-advantage.md" excerpt: "Benchmarking data is a valuable resource, allowing leaders to evaluate where their organizations stand in comparison to others. This knowledge can serve as a powerful starting point for strategic discussions and planning. Data also enables association leaders to make informed..." taxonomy_category: - "Operations" taxonomy_post_tag: - "ASAE Foundation" - "ASAEcenter" - "Benchmarking" - "C-suite" - "Data Organization" - "job performance" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Use Good Benchmarking Data to Your Advantage Benchmarking data is a valuable resource, allowing leaders to evaluate where their organizations stand in comparison to others. This knowledge can serve as a powerful starting point for strategic discussions and planning. Data also enables association leaders to make informed decisions—and to show others why those are the right decisions. To support leaders in these activities, the ASAE Foundation regularly collects benchmarking data across a variety of areas, including [compensation and benefits (opens in a new tab)](https://www.asaecenter.org/resources/articles/foundation/2016/using-data-for-compensation-decisions) , operating ratios, investments, and functional area policies and procedures. The foundation’s purpose is to provide valuable benchmarks for associations of all types and sizes, so that every association leader can make informed decisions. Benchmarking is the practice of comparing your organization’s data against data from other organizations. Benchmarks are most meaningful when the data set includes enough information to produce useful peer groups based on organizational characteristics. A benchmarking survey needs a large number of responses, but if nearly all responses are from similar organizations, the value of that data decreases for other people or groups. Trade associations need to benchmark against other trade associations; large organizations need to know how they compare to other large organizations; CEOs find the most value in benchmarking salaries against other CEOs in organizations similar to their own. > Benchmarking data enables association leaders to make informed decisions—and to show others why those are the right decisions. ### Using Benchmarking Data Benchmarking data can be applied in [various ways (opens in a new tab)](https://www.asaecenter.org/resources/articles/an_plus/2016/april/the-benefits-of-benchmarking) , depending on your goals and the characteristics of your association. Organizations often use benchmarking data to make comparisons in key performance areas, enabling leaders to assess and either reaffirm current practices or identify potential areas for change. Benchmarking also contributes to organizational transparency, particularly in financial matters. Using reliable industry data to guide your investment reserves policies shows stakeholders and the public why certain decisions are made about the organization’s resources. As volunteers continue to play a role in managing their associations’ financial well-being, benchmarking resources like [Association Investment Policies, Practices, and Performance—2017 Edition (opens in a new tab)](https://www.asaecenter.org/publications/109679-association-investment-policies-practices-and-performance-2017-edition-pdf) help them fulfill their fiduciary duty and ensure the long-term fiscal health of the association. ### Share Your Data How can you ensure that benchmarking resources, including those from ASAE, provide you with meaningful information? If you’re contacted to participate in a study, consider whether you will look for this information to make informed decisions about the future of your organization. If you need good data, others do, too. By participating, you broaden and enrich the pool of data that association leaders use to guide their organizations. To find out more about ASAE Foundation benchmarking resources on compensation and benefits, operating ratios, and investment reserves, and to provide data for upcoming surveys, visit [AssociaMetrics (opens in a new tab)](https://associametrics.asaecenter.org/) . Tags: [#ASAE Foundation](https://associationsnow.com/tag/asae-foundation/) [#Benchmarking](https://associationsnow.com/tag/benchmarking/) [#C-suite](https://associationsnow.com/tag/c-suite/) [#Data Organization](https://associationsnow.com/tag/data-organization/) [#job performance](https://associationsnow.com/tag/job-performance/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [ArticleStop Getting Lost in the Numbers: Benchmark Your Association’s Financial HealthJuly 23, 2026](https://associationsnow.com/2026/07/23/stop-getting-lost-in-the-numbers-benchmark-your-associations-financial-health/) - [VideoIntro to ASAE’s Online Benchmarking Platform.August 2, 2021](https://associationsnow.com/2021/08/02/intro-to-asaes-online-benchmarking-platform/) - [VideoSmarter Board Management for Associations: An OnBoard ShowcaseJuly 24, 2026](https://associationsnow.com/2026/07/24/smarter-board-management-for-associations-an-onboard-showcase/) - [VideoAssociaMetrics online benchmarking tool for associationsAugust 31, 2016](https://associationsnow.com/2016/08/31/associametrics-online-benchmarking-tool-for-associations/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F04%2F04%2Fuse-good-benchmarking-data-to-your-advantage%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !