--- title: "Friday Buzz: A Myth About Time Management" id: "42424" type: "post" slug: "friday-buzz-a-myth-about-time-management" published_at: "2018-04-27T21:31:21+00:00" modified_at: "2026-11-09T16:05:05+00:00" url: "https://associationsnow.com/2018/04/27/friday-buzz-a-myth-about-time-management/" markdown_url: "https://associationsnow.com/2018/04/27/friday-buzz-a-myth-about-time-management.md" excerpt: "It seems like everyone on your team should have the same amount of time in their day, but that’s simply not the case. Also: Design a crisis communications plan before an emergency strikes." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "Leadership" - "PR crisis" - "Tax Planning" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Friday Buzz: A Myth About Time Management We all have the same 24 hours in a day. If someone is more productive than others, then they must be better at time management and have tapped into some secret productivity skills, right? Not so fast, writes Jeffrey Cufaude in a [recent post for Idea Architects (opens in a new tab)](http://www.ideaarchitects.org/2018/04/the-clock-doesnt-tell-whole-story.html) . “[W]hat is important to acknowledge, understand, and appreciate is how many of those hours are genuinely available for our *discretionary* use,” he writes.“And that’s where the clock starts to tell time differently.” He goes on to describe a “Day in My Life” exercise that he has used with board members to learn more about them and “what choices are available to them about how they spend their time.” He suggests that the differences in people’s available discretionary time should be addressed on a personal and policy level. “If we want to build more effective teams, if we want to strengthen interpersonal relationships, understanding a day in the life of others is a very good place to begin,” he writes. ### Crisis Response > [BLOG] Crisis response planning is something most organizations don’t want to think about. But, it’s crucial to make sure your chamber is prepared. [https://t.co/zkttrCTTZI (opens in a new tab)](https://t.co/zkttrCTTZI) > > — GrowthZone (@GrowthZoneAMS) [April 26, 2018 (opens in a new tab)](https://twitter.com/GrowthZoneAMS/status/989565037080731648?ref_src=twsrc%5Etfw) **It’s vital to come up with a communications plan before a crisis hits.**“The intent of crisis communications is to strategically restore and preserve an organization’s reputation,” says a [new post from the GrowthZone blog (opens in a new tab)](https://www.growthzone.com/blog/association-crisis-response-planning/) . “Even though it might not be a ‘fun’ process to write a plan, it is crucial if you want to be ready to mitigate an issue.” To get started creating a plan, you’ll need to build your team. Assign a crisis communications lead person who keeps the team on-task and a spokesperson responsible for responding to media questions. ### Other Links of Note **If you need your board to give a little more,** consider a few creative ways to [spur them into action (opens in a new tab)](https://bloomerang.co/blog/3-creative-ways-to-encourage-board-giving/) from the Bloomerang blog. **Is your association prepping your members for an AI revolution?** *CMSWire* provides insight on the [industries on the verge of change (opens in a new tab)](https://www.cmswire.com/information-management/11-industries-being-disrupted-by-ai/) . **It’s important to reflect the community you serve.** Create a more inclusive volunteer membership program with this [guide from Engaging Volunteers (opens in a new tab)](https://blogs.volunteermatch.org/engagingvolunteers/2018/04/26/8-strategies-for-creating-a-more-inclusive-volunteer-program/) . (Ake Ngiamsanguan/iStock/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#Leadership](https://associationsnow.com/tag/leadership/) [#PR crisis](https://associationsnow.com/tag/pr-crisis/) [#Tax Planning](https://associationsnow.com/tag/tax-planning/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoGuilt By Association [Part 2]August 22, 2010](https://associationsnow.com/2010/08/22/guilt-by-association-part-2/) - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F04%2F27%2Ffriday-buzz-a-myth-about-time-management%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !