--- title: "Paper Checkoff Board Takes Podcasts Analog With New Magazine" id: "42535" type: "post" slug: "paper-checkoff-board-takes-podcasts-analog-with-new-magazine" published_at: "2018-05-08T21:21:57+00:00" modified_at: "2026-03-16T21:54:20+00:00" url: "https://associationsnow.com/2018/05/08/paper-checkoff-board-takes-podcasts-analog-with-new-magazine/" markdown_url: "https://associationsnow.com/2018/05/08/paper-checkoff-board-takes-podcasts-analog-with-new-magazine.md" excerpt: "The Paper and Packaging Board teamed with a number of popular podcasts and a major bookstore chain to highlight the value of paper in heavily stylized form." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Marketing" - "Print Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Industry Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Paper Checkoff Board Takes Podcasts Analog With New Magazine The world of podcasting is great for your ears, but a new endeavor by a paper industry group is aiming to take some of that excitement into printed form. This week, the [Paper and Packaging Board (opens in a new tab)](http://www.paperandpackaging.org/) , a commodity checkoff program overseen by the U.S. Department of Agriculture that supports manufacturers of paper products, released content from a number of popular podcasts—including *99% Invisible*, *Grammar Girl*, *Song Exploder*, and *Dear Sugars*—in a magazine form called *Pod Papers*. For the endeavor, the board worked with illustrators to come up with ways to visualize the podcasts and create a cover concept that featured a pair of paper headphones. The board also used ultra-high-quality paper for the endeavor and teamed with one of the largest sellers of preprinted paper in the country, Barnes & Noble, on the distribution front. The magazine can be picked up for free at the bookstore’s many locations around the country. (Barnes & Noble’s own podcast, *B&N Podcast*, is part of the endeavor.) The idea behind the collaboration was to create something that took a similarly thoughtful approach to the podcasts themselves. “Our culture, though increasingly digital, is in the midst of a moment of reflection. For many, turning digital into analog is helping fuel inspiration and creativity,” the board’s president Mary Anne Hansan, [says in a news release (opens in a new tab)](https://globenewswire.com/news-release/2018/05/07/1497413/0/en/Digital-and-Analog-Worlds-Unite-in-New-Magazine.html) . “Pod Papers is our answer to this cultural moment—it’s meant to be pored over and become a keepsake.” The initiative is just the latest effort by the paper industry to highlight the appeal of the ultimate nondigital product. In 2015, the board [launched an advertising campaign](https://associationsnow.com/2015/08/paper-packaging-board-campaign-touts-papers-softer-side/) , “How Life Unfolds,” to highlight the benefits of the pulpy stuff. The effort is responsible for a variety of commercials [and a website (opens in a new tab)](http://www.howlifeunfolds.com/) full of paper-related content. The illustration on the front of the “Pod Papers” magazine. (Handout photo) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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