---
title: "Data Nugget: Ask Them Anything"
id: "42803"
type: "post"
slug: "data-nugget-ask-them-anything"
published_at: "2018-06-01T08:10:00+00:00"
modified_at: "2026-03-16T22:02:47+00:00"
url: "https://associationsnow.com/2018/06/01/data-nugget-ask-them-anything/"
markdown_url: "https://associationsnow.com/2018/06/01/data-nugget-ask-them-anything.md"
excerpt: "The rise of voice-enabled digital assistants, and how things could grow from there."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "digital services"
  - "Technology"
  - "voice assistants"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data Nugget: Ask Them Anything

Got a burning question? If you’re like a lot of other consumers, you may be turning more often to a voice-enabled digital assistant like Siri, Alexa, Cortana, or Bixby to find an answer. According to the Pew Research Center, almost half of all Americans (46 percent) said they’ve used one.

And as this technology begins to seep into our everyday life—[from voice-enabled showers (opens in a new tab)](https://www.theguardian.com/technology/2018/jan/12/ces-2018-voice-controlled-showers-robots-smart-toilets-ai)
 to TV remote controls to automobiles—at least for now, Americans seem content to ask for help via their smartphone, computer, or tablet, and using standalone devices like Google Home or Amazon Echo.

Percentage of U.S. adults who use digital voice assistants on various devices:

**42 percent:** Smartphone

**14 percent:** Computer or tablet

**8 percent:** Standalone device

**3 percent:** Other device

*Source: [Pew Research Center (opens in a new tab)](http://www.pewresearch.org/fact-tank/2017/12/12/nearly-half-of-americans-use-digital-voice-assistants-mostly-on-their-smartphones/)
, Fact Tank, December 12, 2017*

(Amazon)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#digital services](https://associationsnow.com/tag/digital-services/)
 [#Technology](https://associationsnow.com/tag/technology/)
 [#voice assistants](https://associationsnow.com/tag/voice-assistants/)

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