---
title: "Data Nugget: Print Is Still King"
id: "42797"
type: "post"
slug: "data-nugget-print-is-still-king"
published_at: "2018-06-01T07:50:50+00:00"
modified_at: "2018-06-01T07:50:50+00:00"
url: "https://associationsnow.com/2018/06/01/data-nugget-print-is-still-king/"
markdown_url: "https://associationsnow.com/2018/06/01/data-nugget-print-is-still-king.md"
excerpt: "Despite the move toward digital, there’s still plenty of appeal in print for association members."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "AssociationsNow"
  - "media preferences"
  - "Membership"
  - "Print Media"
  - "publication"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Data Nugget: Print Is Still King

Association publications are an essential member benefit and an important source for news and information. And when it comes to content preferences, members like a mix of old- and new-school media. In recent research by Association Media and Publishing, 91 percent of associations said members prefer flagship publications with both print and digital components, but print still reigns supreme.

What is the format preference for your flagship publication?

**Print Magazine:** 75 percent

**Digital Magazine:** 59 percent

**Electronic Newsletter:** 30 percent

**Print Journal:** 21 percent

**Electronic Journal:** 21 percent

*Source: [Association Media & Publishing (opens in a new tab)](https://ampcontent.wordpress.com/2018/01/04/why-you-need-a-publishing-benchmark/)
, 2017 Publishing Benchmark Study*

(pinkomelet/iStock/Getty Images Plus)

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

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Tags: [#media preferences](https://associationsnow.com/tag/media-preferences/)
 [#Membership](https://associationsnow.com/tag/membership/)
 [#Print Media](https://associationsnow.com/tag/print-media/)
 [#publication](https://associationsnow.com/tag/publication/)

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