--- title: "Tuesday Buzz: Why Giving Days Are So Successful" id: "42984" type: "post" slug: "tuesday-buzz-why-giving-days-are-so-successful" published_at: "2018-06-12T20:38:50+00:00" modified_at: "2026-03-16T22:08:47+00:00" url: "https://associationsnow.com/2018/06/12/tuesday-buzz-why-giving-days-are-so-successful/" markdown_url: "https://associationsnow.com/2018/06/12/tuesday-buzz-why-giving-days-are-so-successful.md" excerpt: "How giving days harness a sense of urgency to spur donors into action. Also: Squarespace launches a new email product." taxonomy_category: - "Fundraising" taxonomy_post_tag: - "AssociationsNow" - "Business" - "donation" - "Fundraising" - "giving days" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Tuesday Buzz: Why Giving Days Are So Successful Nonprofits are looking for donations any day of the year, but what makes giving days—when an city, county, or organization hosts a daylong fundraising event—more effective than other fundraising efforts? “There are many factors at play here, but a combination of city-wide advertising and a sense of urgency, competition and community seems to be the [key to why giving days have been (opens in a new tab)](http://nonprofithub.org/fundraising/the-ever-growing-trend-of-giving-days/) , and continue to be, so successful,” writes Randy Hawthorne in *NonprofitHub*. A specific day allows organizations to count down to the event, creating time sensitivity. “Additionally, many giving day donations are matched by the host organization or an outside foundation,” says Hawthorne. “This adds yet another layer of urgency: If donors don’t get their money in by the end of the day, it won’t make as big of an impact.” ### Squarespace Enters Email Fray > .[@squarespace (opens in a new tab)](https://twitter.com/squarespace?ref_src=twsrc%5Etfw) > owns web design—now it’s coming for email [https://t.co/6axd7PZuY7 (opens in a new tab)](https://t.co/6axd7PZuY7) > > — Fast Company (@FastCompany) [June 12, 2018 (opens in a new tab)](https://twitter.com/FastCompany/status/1006556336103002112?ref_src=twsrc%5Etfw) **In a move to position the company** as a one-stop digital shop for small businesses, the consumer web design company Squarespace is stepping into the digital marketing space with a new email offering. “We’re going to keep trying to find those areas of opportunity where our customers have a need that would be better met on a single platform versus stitching together a bunch of different tools,” Squarespace Founder and CEO Anthony Casalena [told Co.Design (opens in a new tab)](https://www.fastcodesign.com/90175514/squarespace-owns-web-design-now-its-coming-for-email) . The email marketing space is becoming increasingly crowded and competition is heating up, [and Squarespace’s offering (opens in a new tab)](https://www.squarespace.com/email-marketing) , which is less expensive than MailChimp and similar services, [could potentially spark a price war](https://associationsnow.com/2017/07/email-marketing-price-war-way/) in the space. ### Other Links of Note **Marketing automation is becoming more sophisticated.** *CMSWire* shares the [latest major trends (opens in a new tab)](https://www.cmswire.com/marketing-automation/5-marketing-automation-trends-in-the-forefront-of-2018/) . **Looking to personally spread the word** about your organization’s mission? Here are a few tips for [finding a speaking opportunity, (opens in a new tab)](http://getfullyfunded.com/7-ways-find-first-next-nonprofit-speaking-gig/) from *Get Fully Funded*. **Is there a perfect SEO length for blog posts?** *Search Engine Journal* says [hundreds of factors (opens in a new tab)](https://www.searchenginejournal.com/ideal-blog-post-length-for-seo/255633/) go into Google’s search algorithm. (spukkato/iStock/Getty Images Plus) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Business](https://associationsnow.com/tag/business/) [#donation](https://associationsnow.com/tag/donation/) [#Fundraising](https://associationsnow.com/tag/fundraising/) [#giving days](https://associationsnow.com/tag/giving-days/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: Building Owners and Managers Association of Greater Los AngelesOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-building-owners-and-managers-association-of-greater-los-angeles/) - [VideoWhy Give to the ASAE Research FoundationDecember 2, 2019](https://associationsnow.com/2019/12/02/why-give-to-the-asae-research-foundation/) - [VideoJeff De Cagna ASAE Research Foundation Giving Tuesday ChallengeNovember 26, 2019](https://associationsnow.com/2019/11/26/jeff-de-cagna-asae-research-foundation-giving-tuesday-challenge/) - [Video2025 Summit Award Recipient: Florida Association of Free and Charitable ClinicsOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-florida-association-of-free-and-charitable-clinics/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F06%2F12%2Ftuesday-buzz-why-giving-days-are-so-successful%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !