---
title: "Data: What Publication Formats Do Members Prefer?"
id: "9842"
type: "post"
slug: "data-what-publication-formats-do-members-prefer"
published_at: "2018-07-02T00:00:00+00:00"
modified_at: "2026-03-15T02:51:39+00:00"
url: "https://associationsnow.com/2018/07/02/data-what-publication-formats-do-members-prefer/"
markdown_url: "https://associationsnow.com/2018/07/02/data-what-publication-formats-do-members-prefer.md"
excerpt: "Association publications are an essential member benefit and an important source for news and information. And when it comes to content preferences, members like a mix of old- and new-school media. In recent research by Association Media and Publishing, 91..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "ASAEcenter"
  - "media preferences"
  - "Member Benefits"
  - "publication"
  - "Publishing"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Director"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Data: What Publication Formats Do Members Prefer?

Association publications are an essential member benefit and an important source for news and information. And when it comes to content preferences, members like a mix of old- and new-school media. In recent research by Association Media and Publishing, 91 percent of associations said members prefer flagship publications with both print and digital components, but print still reigns supreme.

### What is the format preference for your flagship publication?

Print Magazine

75%

Digital Magazine

59%

Electronic Newsletter

30%

Print Journal

21%

Electronic Journal

21%

[Source: Association Media & Publishing (opens in a new tab)](https://ampcontent.wordpress.com/2018/01/04/why-you-need-a-publishing-benchmark/)
*, 2017 Publishing Benchmark Study*

[This article was originally published in the *Associations Now* print edition, titled “Data: Print Is Still King.”]

Tags: [#media preferences](https://associationsnow.com/tag/media-preferences/)
 [#Member Benefits](https://associationsnow.com/tag/member-benefits/)
 [#publication](https://associationsnow.com/tag/publication/)
 [#Publishing](https://associationsnow.com/tag/publishing/)

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