--- title: "Daily Buzz: Making Tradeshows Less Intimidating" id: "43463" type: "post" slug: "daily-buzz-making-tradeshows-less-intimidating" published_at: "2018-07-27T21:59:05+00:00" modified_at: "2026-11-09T16:02:52+00:00" url: "https://associationsnow.com/2018/07/27/daily-buzz-making-tradeshows-less-intimidating/" markdown_url: "https://associationsnow.com/2018/07/27/daily-buzz-making-tradeshows-less-intimidating.md" excerpt: "New exhibitors at your tradeshow? Business News Daily shares how to make them confident at your event. Also: Leverage your association’s online identity to increase member engagement." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "community data" - "Meetings" - "Member Engagement" - "nonprofit" taxonomy_content_format: - "Article" taxonomy_role: - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Making Tradeshows Less Intimidating The world of tradeshows is a complicated one. While it can be a great place to gain greater visibility, it’s also uber competitive—which, for the first-time exhibitor, can be pretty intimidating. If you have a lot of first-time exhibitors, creating a level of comfort on the tradeshow floor can be difficult when you’re juggling exhibitors’ needs with the overall strategy and effectiveness of the event. The solution? Consider making a guide for first-timers with [tips from Business News Daily (opens in a new tab)](https://www.businessnewsdaily.com/10965-successful-first-trade-show-tips.html) on how to make their first tradeshow a success. Among other things, the guide suggests tactics that exhibitors can use on the show floor, including how to communicate with attendees, scope out the competition, and attract attention in a crowded space. ### Boost Member Engagement > Members are critical to your survival. Here are 3 expert tips to build member engagement at your nonprofit [https://t.co/rB8xwVY38o (opens in a new tab)](https://t.co/rB8xwVY38o) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [pic.twitter.com/qnyOclGpfc (opens in a new tab)](https://t.co/qnyOclGpfc) > > — WildApricot (@WildApricot) [July 27, 2018 (opens in a new tab)](https://twitter.com/WildApricot/status/1022860064376401920?ref_src=twsrc%5Etfw) **”Membership engagement” is more than a buzzword**—it’s what keeps your organization alive. And the first step in building member participation is understanding how your association defines engagement: Does it mean merely interacting on social media or connecting with the organization on every level? Once you define engagement, it’s time to take action. Of course, how you reach members on their preferences, but leveraging your website, online communities, and social media is a great start, according to a [new post from the Wild Apricot blog (opens in a new tab)](https://www.wildapricot.com/articles/tips-for-building-member-engagement) . ### Other Links of Note **Nonprofit marketing means telling stories.** So, what is the best way to share them to encourage more engagement? *The Agitator* says [the key is telling one story at a time (opens in a new tab)](http://www.theagitator.net/uncategorized/the-reality-distortion-field-of-focusing-on-the-one/) . **No one wants to be the bearer of bad news.** But when you’re a leader, you need to know how to make unpleasant announcements in a way that your team is receptive to. [Here’s how to do it (opens in a new tab)](https://www.entrepreneur.com/article/315296) , from *Entrepreneur*. **SEO brings awareness to your organization.** SEO Tribunal shares the [72 SEO stats (opens in a new tab)](https://seotribunal.com/blog/stats-to-understand-seo/) you need to know to really nail it. (BestForLater91/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#community data](https://associationsnow.com/tag/community-data/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#nonprofit](https://associationsnow.com/tag/nonprofit/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [Video2025 Summit Award Recipient: National Adoption AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-national-adoption-association/) - [VideoCommunity Voices: Pat BlakeSeptember 15, 2021](https://associationsnow.com/2021/09/15/community-voices-pat-blake/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F07%2F27%2Fdaily-buzz-making-tradeshows-less-intimidating%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !