--- title: "Daily Buzz: A Clever Avocado Partnership" id: "43490" type: "post" slug: "daily-buzz-a-clever-avocado-partnership" published_at: "2018-07-31T20:56:48+00:00" modified_at: "2026-03-16T22:26:37+00:00" url: "https://associationsnow.com/2018/07/31/daily-buzz-a-clever-avocado-partnership/" markdown_url: "https://associationsnow.com/2018/07/31/daily-buzz-a-clever-avocado-partnership.md" excerpt: "In honor of National Avocado Day, Avocados From Mexico helps Chipotle provide consumers with free guacamole. Also: Forbes reveals three trends that nonprofits need to prepare for." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "Marketing" - "rebranding" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: A Clever Avocado Partnership Do you like guacamole on your burrito? Today, for National Avocado Day, the tasty condiment is free at your local Chipotle. Avocados From Mexico, a nonprofit marketing arm of two avocado associations, Mexican Hass Avocado Importers Association and the Mexican Avocado Producers & Packers,teamed up with Chipotle to [provide avocados for today’s free guac (opens in a new tab)](https://www.prnewswire.com/news-releases/avocados-from-mexico-helps-chipotle-provide-free-guacamole-on-national-avocado-day-300688815.html) . But the deal is good only if you use the Chipotle app or website to order. “Our fresh, homemade guacamole has a massive fan following–thanks in large part to the delicious avocados from Mexico we use to make it,” said Chris Brandt, Chipotle’s chief marketing officer, in a press release. “We want to show our love for the avocado and reward our customers’ guac obsession, and Avocados from Mexico is helping us make that possible.” ### Nonprofit Trends > Three trends that will have a significant impact on the nonprofit sector and that organizations should begin to prepare for if they haven’t yet started. [@Forbes (opens in a new tab)](https://twitter.com/Forbes?ref_src=twsrc%5Etfw) > [#nonprofit (opens in a new tab)](https://twitter.com/hashtag/nonprofit?src=hash&ref_src=twsrc%5Etfw) > [https://t.co/EWmhc4l7dK (opens in a new tab)](https://t.co/EWmhc4l7dK) > > — Robert Cooper (@robsterga) [July 31, 2018 (opens in a new tab)](https://twitter.com/robsterga/status/1024278842188414977?ref_src=twsrc%5Etfw) **In an ever-changing world**, not staying abreast of the latest trends can cause your organization to fall behind faster than you think. *Forbes* shares [three societal shifts (opens in a new tab)](https://www.forbes.com/sites/forbesnonprofitcouncil/2018/07/27/how-your-organization-can-prepare-for-the-future-trends-in-nonprofit/#5b006e4958c2) that nonprofits need to prep for, including the rise of cryptocurrency. Ashton Kutcher recently donated $4 million in Ripple’s XRP coins to The Ellen DeGeneres Wildlife Fund, but many organizations wouldn’t know how to handle a cryptocurrency donation if they received one. “As with anything, there are pros and cons; however, as this currency becomes more and more common, it will certainly impact how gifts to nonprofits are made, so organizations need to be ready,” writes David King. ### Other Links of Note **When it comes to cultural organizations**, what are the [most important benefits (opens in a new tab)](https://www.colleendilen.com/2018/07/25/important-membership-benefits-data/) ? *Know Your Own Bone* explains. **Looking to increase your organic search traffic?** *Search Engine Journal* reveals how to do that [using content marketing (opens in a new tab)](https://www.searchenginejournal.com/seo-topic-driven-content-marketing-approach/262311/) . **Do you ask for public feedback for new designs or logos?** Firefox is showcasing two different design systems for its products and is allowing users to comment on their favorites, [reports (opens in a new tab)](https://arstechnica.com/gadgets/2018/07/mozilla-is-evolving-the-firefox-brand-and-it-wants-your-feedback/) *[Ars Technica (opens in a new tab)](https://arstechnica.com/gadgets/2018/07/mozilla-is-evolving-the-firefox-brand-and-it-wants-your-feedback/)*. (Repic/Pixabay) [Raegan Johnson](https://associationsnow.com/author/raegan-johnson/) Raegan Johnson is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/raegan-johnson/) Tags: [#Business](https://associationsnow.com/tag/business/) [#Marketing](https://associationsnow.com/tag/marketing/) [#rebranding](https://associationsnow.com/tag/rebranding/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F07%2F31%2Fdaily-buzz-a-clever-avocado-partnership%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !