--- title: "Daily Buzz: Marketing Tips From Romance Writers" id: "43640" type: "post" slug: "daily-buzz-marketing-tips-from-romance-writers" published_at: "2018-08-03T21:06:03+00:00" modified_at: "2026-03-16T22:31:41+00:00" url: "https://associationsnow.com/2018/08/03/daily-buzz-marketing-tips-from-romance-writers/" markdown_url: "https://associationsnow.com/2018/08/03/daily-buzz-marketing-tips-from-romance-writers.md" excerpt: "How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Business" - "content strategy" - "Marketing" - "rebranding" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Daily Buzz: Marketing Tips From Romance Writers Looking for content marketing inspiration? Take a hint from the Romance Writers of America. RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing. Unlike content marketing strategies that can feel formulaic, the entrepreneurial and collaborative methods RWA uses are what make it so successful, says [Skyword’s Content Standard (opens in a new tab)](https://www.skyword.com/contentstandard/creativity/the-romance-writing-industry-is-an-unexpected-content-marketing-innovator/) . Strategies deployed include everything from how-to content and learning resources to community building, year-round conferences, and value-driven outreach. And though you might not be a Harlequin romance reader yourself, there’s lots to learn from the way RWA leverages and packages its content. ### Association Member Details Carr Fire Experience > Wildfires are a fact of life in arid California. Prescribed burns and lightning strikes commonly spark blazes that billow smoke for days on end. [https://t.co/VFBX129J2d (opens in a new tab)](https://t.co/VFBX129J2d) > [pic.twitter.com/l5LX69dLML (opens in a new tab)](https://t.co/l5LX69dLML) > > — AOA Paraoptometric Resource Center (@AOAParaResCntr) [August 2, 2018 (opens in a new tab)](https://twitter.com/AOAParaResCntr/status/1025044141066133506?ref_src=twsrc%5Etfw) **The [Carr Fire (opens in a new tab)](http://www.fire.ca.gov/current_incidents/incidentdetails/Index/2164) , which began in Northern California**on July 23, is now the sixth most destructive fire in the state’s history. Curtis Newcomb, O.D., a member of the American Optometric Association, had to flee his home in Redding, California, and detailed his experience [in a post published Thursday (opens in a new tab)](http://www.aoa.org/news/inside-optometry/redding-doctor-depicts-historic-wildfire) on AOA’s website. “It looked like Armageddon,” Newcomb said. “This was an angry wall of flames. The entire sky was red, and the flames were so close; you could hear pine trees exploding and propane tanks blowing up. It sounded like a train coming through the middle of a shotgun showdown.” To date, the fire has burned more than 131,000 acres, destroyed more than 1,000 structures, and killed at least six people—and is still burning. ### Other Links of Note **As individualized workplaces become more popular,** *smarter* collaboration—rather than *more* collaboration—becomes imperative, [from CMSWire (opens in a new tab)](https://www.cmswire.com/digital-workplace/we-dont-need-more-collaboration-we-need-smarter-collaboration/) . **Collateral materials for membership might not be worth your time.** JP Moery from The Moery Company breaks down [the traits they need in order to be successful for membership (opens in a new tab)](https://moerycompany.com/characteristics-of-winning-collateral-materials-for-membership/) . **Considering a Microsoft Surface Go?** The reviews are in—and they’re mostly good, according to *[Laptop Mag (opens in a new tab)](https://www.laptopmag.com/articles/surface-go-review-roundup)*. (artisteer/iStock/Getty Images Plus) [Jeff Hsin](https://associationsnow.com/author/jeff-hsin/) [More articles by this author](https://associationsnow.com/author/jeff-hsin/) Tags: [#Business](https://associationsnow.com/tag/business/) [#content strategy](https://associationsnow.com/tag/content-strategy/) [#Marketing](https://associationsnow.com/tag/marketing/) [#rebranding](https://associationsnow.com/tag/rebranding/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastThe Next Chapter What’s Ahead for Future-Ready AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/the-next-chapter-whats-ahead-for-future-ready-associations/) - [VideoAssociation Leadership and Strategy Alignment with Tim HopkinsFebruary 12, 2025](https://associationsnow.com/2025/02/12/association-leadership-and-strategy-alignment-with-tim-hopkins/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2018%2F08%2F03%2Fdaily-buzz-marketing-tips-from-romance-writers%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !